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For William Hills, the partnership allows for it to seamlessly access 7-Eleven customers and in turn 7-Eleven will now have access to William Hills customers. With customers entering stores to deposit cash to the app, 7-Eleven will likely be able to further drive in-store sales with the hopes these consumers will impulse purchase products.
7-Eleven drives in-store sales through sports betting app partnership
Convenience store chain 7-Eleven has partnered with mobile payment service PayNearMe to enable users of Nevada sports betting service William Hill’s application to deposit cash to the app within 7-Eleven stores, in an attempt to draw in more customers.
The convenient store chain already has a huge draw for consumers interested in gambling, as many of its customers visit the store for scratch offs and lottery tickets. The partnership makes sense for all parties, as the companies have an overlapping consumer base and can drive sales for each retailer.
“Seven-Elevens’ existing relationship with PayNearMe and convenient locations across Nevada make it natural transition to extend its PayNearMe services to the William Hill Mobile Sports app,” said David Naumann, director of marketing at Boston Retail Partners. “Many consumers already visit 7-Eleven stores for lottery tickets and scratch-offs and these customers will be prime candidates to visit their stores more frequently to load their sports booking app with funds.”
William Hill is a bookkeeping service operated in Nevada. Its app allows users to place sporting bets, only while located within Nevada.
Betting on sales
PayNearMe is a service already in place at 7-Eleven stores, in which users can deposit cash payments to pay off services such as rent, airfare and any other retail transaction. Many customers operate on a cash basis rather than with credit cards and this creates a simple and secure method for them to do so.
For William Hills, the partnership allows for it to seamlessly access 7-Eleven customers and in turn 7-Eleven will now have access to William Hills customers. With customers entering stores to deposit cash to the app, 7-Eleven will likely be able to further drive in-store sales with the hopes these consumers will impulse purchase products.
For convenience stores such as 7-Eleven these impulse buys are important, as a substantial amount of its sales come from extra purchases from customers upon entering the store for a specific item and leaving with more.
Customers that want to use cash for betting on William Hill can enter Nevada 7-Eleven locations and deposit cash through the PayNearMe service. Users select deposit cash on the mobile app, which generates a barcode, while at the checkout counter users pay with cash and scan the barcode, which automatically enters the amount into the betting app.
Mobile deposits
The PayNearMe platform showcases how mobile commerce is continually growing and evolving. More and more customers are flocking to mobile for payments.
Mobile’s effectiveness in the banking sector is becoming indisputable, as deposits of physical checks decline and more consumers to turn to their smartphones for remote deposit capture capabilities, which are projected to account for approximately 33 percent of retail bank deposits by the end of this year and 50 percent by 2016, according to a report from Celent (see more).
Also, A Javelin Strategy and Research payments analyst at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 said mobile and digital are upending perceptions of trust in financial institutions, with online services such as PayPal ranked tops in safeguarding privacy and traditional banks falling down the list (see more).
“Advertising and promotions of 7-Eleven’s Mobile Sports app cash deposit services will provide additional brand awareness and traffic to its stores,” Mr. Naumann said. “The additional traffic to 7-Eleven stores to deposit cash in their William Hill Mobile Sports app will likely spur additional impulse purchases while they are in the store.”
Final take
Brielle Jaekel is editorial assistant at Mobile Commerce Daily
SNELL: Jon Frankel is a correspondent for HBO’s “Real Sports With Bryant Gumbel.” Thank you so much for joining us.
31.4 million Americans are expected to bet $7.6 billion dollars on the Super Bowl
Kelsey Snell talks with HBO’s Jon Frankel about the explosion of legal sports gambling and the professional leagues’ embrace of it.
KELSEY SNELL, HOST:
Later today, millions will watch the Los Angeles Rams face the Cincinnati Bengals in the Super Bowl. And like most professional sports games recently, the entire event will be peppered with enticing ads for viewers to get in on the game.
(SOUNDBITE OF COMMERCIAL)
JAMIE FOXX: You want to make every game interesting? Step one – open the BetMGM Sportsbook. Step two – put some skin in the game. And step three – showtime.
SNELL: More than 30 million Americans are expected to bet over $7 billion on today’s game, all thanks to a Supreme Court decision that completely upended the relationship between gambling and professional sports. Joining us is Jon Frankel. He’s a correspondent for HBO’s “Real Sports With Bryant Gumbel,” and he’s been following this explosion in sports gambling. Welcome.
JON FRANKEL: Thanks so much. And I’m going to bet – underlying bet – that you’re going to be watching the game today.
SNELL: I will be. That is for sure. So gambling, it used to be a huge taboo in professional sports in the U.S.. It actually used to be illegal. And the major professional sports leagues used to petition Congress to keep it that way. So how did we get to this moment?
FRANKEL: I think the short answer, as is so often the case, unfortunately – money, money, money. And money talks. And I think that the leagues resisted, and whether it was the NFL and Major League Baseball who were out in front of this for so many years – they didn’t want to have teams in a place like Las Vegas, Nev., because they didn’t want to be guilty by association. And then all of a sudden, they saw the potential for incremental amounts of money – into the billions is what we’re talking about.
SNELL: For someone who maybe is not familiar with this, can you kind of describe what a viewer might see when they’re watching a game? So – and, like, how gambling would fit into what they’re seeing?
FRANKEL: It used to be when I was a kid, you might have a sheet that you would fill out, or there was a line on the game, right? One team was favored. One team was an underdog. You might take the spread and say, OK, that’s your bet. I think they’re going to win. They’re going to lose by a certain amount of points. OK, that’s it. You couldn’t do anything else. Now, what’s changed is that particularly with having these mobile devices in your hand – is that they are offering you the opportunity to bet on any number – hundreds and thousands of things. So, for instance, you can bet who’s going to sing the national anthem. OK, let’s say the Rams get the ball first. Now, is their first play going to be a pass, or is it going to be a run? There are just thousands of opportunities. And people sitting at home – they can sit there and say, OK, I’ll take this bet for this amount of money, and they can do this repeatedly through the course of the game.
SNELL: So it’s almost like these people who are, you know, engaged in this are playing their own separate parallel game that is only sort of related to what’s happening on the field.
FRANKEL: You hit on a word there that’s really important, which is they are engaged. And that’s what is really the crux of this. If somebody is betting on a game, they are now more likely to want to watch that game. So the minute that this was legalized in states, the amount of take, the amount of money that was being bet on sports skyrocketed. We asked Nielsen ratings to look at the television ratings. And in states where sports had been legalized, the television ratings were up year over year compared to states that hadn’t yet legalized the gambling.
SNELL: Does that mean that gambling is now part of the business model for the leagues and the teams themselves?
FRANKEL: Absolutely. When they are looking for more ways to increase revenues – you know, so they’re making money in a bunch of different ways. They’re making money from their deals with these betting sites – FanDuel, DraftKings, etc. But then what they’re doing is that if there are more people who are betting on sports and more people who are engaged, therefore more people who are watching, the ratings go up so they can then turn around to their television partners who are paying licensing fees to televise it, and they can say, hey, we’re going to charge you more to televise our games because we’re delivering more viewers. And the same thing goes then to the advertisers. So there’s a direct and an indirect source of funds and revenues that are now coming into the respective leagues.
SNELL: Some people might be getting involved in all this betting with just a few bucks here or there. But in your reporting, you talk to people whose lives were completely ruined by gambling. And you also mentioned that it’s mostly men in their 20s and 30s who are placing these bets. So how does this impact them?
FRANKEL: It’s the same thing as asking, how does a fast-food restaurant impact everybody that walks by it or walks into it? And that’s different, right? There are some people who can go into a fast-food restaurant but can say, I’m OK having a hamburger and a french fry, and I’m not going to be back here tomorrow or the week after. There are going to be other people – and we know this – who live off of this, right? And so they need this fix. Are we saying that everybody is going to become addicted to gambling? No, but I think there is a huge potential now for this opportunity for people who don’t quite understand the definitive nature of this, which is I’m making a bet, and there are real consequences to this. And maybe this generation that has grown up playing these electronic games and these sporting games, you know, whether it’s Madden or these other things – right? – there are no consequences, right? And through this, there are no consequences that you know of because the way the apps are set up, they’re trying to limit the amount of cash that you actually see flow, right? You’re not making the payment right out of your pocket on the spot. They want to set up as few boundaries or limitations or interruptions, if you will, to make you aware of that.
SNELL: Are leagues and casinos taking any measures to protect fans who are playing irresponsibly or might have an addiction?
FRANKEL: The betting sites do have these cooling off periods. I don’t know for a fact whether they are shutting people down who are seeing losses mount into the – to the thousands or tens of thousands of dollars. I think if you watch a game today, you are inundated with commercials from the NFL. So just the opposite. Not trying to – yes, they have the the PSA commercial that says, hey, bet wisely. Be careful. Here’s a 1-800 number. All that. But those are almost footnotes in general. You’ll see different ads from different sites one after the other.
SNELL: So it’s basically integrated into the fabric of the game.
FRANKEL: Absolutely. You know, one might say – if you were being really cynical, you might say, well, they don’t even trust their own product anymore. They don’t trust the entertainment value of the game itself to draw in viewers. Now they have to rely on gambling because that’s really where their audience is.
SNELL: Jon Frankel is a correspondent for HBO’s “Real Sports With Bryant Gumbel.” Thank you so much for joining us.
FRANKEL: My pleasure. Thank you.
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Live betting is particularly flexible at Interwetten. Place bets throughout the game to guess the result, the next goal, the halftime standing or something else from our immense offer. All this in real time, of course. All odds are updated every second, so any change in the course of the game is mirrored in the top odds of our bookmakers. Enjoy football or tennis and check out the other sports that are part of our great live stream offer. Clear design, updated statistics and easy navigation make this an immaculate sports betting entertainment for you.
Online sports betting in real time
Live betting is particularly flexible at Interwetten. Place bets throughout the game to guess the result, the next goal, the halftime standing or something else from our immense offer. All this in real time, of course. All odds are updated every second, so any change in the course of the game is mirrored in the top odds of our bookmakers. Enjoy football or tennis and check out the other sports that are part of our great live stream offer. Clear design, updated statistics and easy navigation make this an immaculate sports betting entertainment for you.
If you haven’t installed any other programs that associate with the APK file type, BlueStacks will automatically open APK files. Double-click the file to launch BlueStacks and install the app. You can also drag-and-drop the APK file onto the BlueStacks home screen. Confirm that you want to install the app, and it will appear on your BlueStacks home screen after installing.
Installation instructions
Bet7 Scores works on any Android devices (requires Android 4.4 or later). You can also install and run this application on your computer by using an Android emulator app. Here’s how to do it:
How to install Bet7 Scores on Android devices
Android devices have the ability to “sideload” applications. Here’s how you can do it.
Step 1: Setting up your device
From your smartphone or tablet running Android 4.0 or higher, go to Settings, scroll down to Security, and select Unknown sources. Selecting this option will allow you to install apps outside of the Google Play store. Depending on your device, you can also choose to be warned before installing harmful apps. This can be enabled by selecting the Verify apps option in the Security settings.
On devices running an earlier version of Android, go to Settings, open the Applications option, select Unknown sources, and click OK on the popup alert.
Step 2: Downloading Bet7 Scores apk
The next step will be downloading Bet7 Scores installer file, also known as an APK, which is the way Android apps are distributed and installed. Bet7 Scores apk downloaded from ChipApk is 100% safe and virus free, no extra costs.
Step 3: The process
You can either download the APK file on your mobile device or on your computer, although the latter is a little more difficult. To get started, download an APK file using either Google Chrome or the stock Android browser. Next, go to your app drawer and click Downloads; here you will find the file you just downloaded. Open the file and install the app.
If you downloaded the APK file on your computer, the process is slightly different. You must connect your Android device to the PC and enable USB mass-storage mode. The next step is to drag and drop the file onto your device. Then, using a file manager, such as Astro or ES File Explorer, you can locate the file on your device and install it.
How to install Bet7 Scores on your computer (Windows PC, Mac, . )
You can run Android apps on your computer using an Android emulator app. There’re many Android emulators but in this tutorial we use BlueStacks. It’s available for both Mac and Windows.
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Installing BlueStacks is a very simple process. All you have to do is download the program from the BlueStacks website and run the file. The installer file is quite large and the engine setup may take awhile.
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During the installation process, you may come across error messages like “Hardware acceleration is not available on your system” or “This host supports Intel VT-x, but it is disabled.” Enabling hardware acceleration features help virtualization apps run smoother and much faster — apps like Bluestacks are basically running an entire OS on top of your current system.
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That’s it! Now you have successfully installed Bet7 Scores on your computer using Bluestacks.
If you have any questions, leave them in the discussion below.
“It’s [socially] accepted and will eventually be accepted in up to 50 states,” he says. Avello with Danny and says the players are thrilled that this year’s championship games aren’t about Tom Brady.
Sports bettors expected to bet $7. 6 billion on Super Bowl LVI
Players across the country are their funds for what will be a record Super Bowl for sports betting.
Danny, an avid Colorado player, says he plans to win $1,500 in Super Bowl LVI. He supported the Cincinnati Bengals, who were the losers, to beat the Los Angeles Rams.
One of the reasons Danny says he’s more excited about this year’s Big Game is because the two groups haven’t played the championship in decades.
“Thank God Tom Brady in it,” he said. We need new blood. I think this guy from Joe Burrow, the Bengals quarterback, can become an alpha killer before our eyes, and that’s exciting.
Danny is eager to see Ja’Marr Chase, a wide receiver for the Bengals, play with his college friend Burrow. “It’s just a bunch of feel-good stories and I think a lot of other people will bet a lot on that,” he says.
Super Bowl LVI is expected to attract a record number of players like Danny, who is expected to bet a record amount of money. According to a new report from the American Gaming Association, 31. 4 million Americans plan to bet on Super Bowl LVI, a 35% increase starting in 2021. Bettors will bet around $7610 million, up 78% from last year.
There are now about thirty states where sports are legal, adding up to 19 that allow sportsArray online. This means that more than a hundred million Americans can place a legal bet where they live. Last year, at Super Bowl LV, only 20 states had sportsArray legalWith the launch of 10 more states since last year, as well as the launch in New York of its mobile sports program, which reached a national monthly record of $1. 6 billion in January, sports will go through a wall of money, according to bettors and players around the world. country. .
“Americans have been more interested in legal sports betting,” said Bill Miller, president and CEO of AGM.
Bill Krackomberger, a veteran professional athlete, said he started betting on Jan. 30, two weeks before the Super Bowl.
“Without a doubt, the Super Bowl will be incredible,” says Krackomberger, who is also the founder of sports betting app KrackWins.
Krackomberger specializes in accessory betting and says he uses nine other sports betting apps and has received between $500 and $3,000 down payment on the bet.
The Super Bowl is the most important workday of the year for shrewd bettors like Krackomberger. His purpose is to have his entire six-figure budget, but he says it’s harder for him to make a living in those days because so many books restrict the action they are. willing to take from professionals. But he’s actually waiting for a payday.
“I’ve never had a Super Bowl where I haven’t scored five numbers,” he says. “I’m literally betting my total funds and I get 5% to 7% back on everything I bet. “
The Super Bowl is bound to mean a lot of cash for the DraftKings. Johnny Avello, head of racing and sports betting at DraftKings, said it would be the Super Bowl in the company’s history. On Monday night, he says that 65% of the cash is coming into the Bengals. But Avello says 85% of the action will take place on Saturday and Sunday mornings and he expects a lot of cash to be wagered on the Rams.
“It will be a record for DraftKings,” says Avello. DraftKings began rolling out accessories on Jan. 30 and will continue to upload them “until we have a Bible when it’s all said and done. “
There are two other forces at play that are driving more people to gamble than ever before. Avello says the legalization of cellular sports betting in 30 states has replaced the betting symbol. When he was in his last assignment as head of sports betting for Wynn in Vegas, Johnny never thought that sports betting would be national, basically because the NFL and other sports leagues were looking for nothing to do with sports betting.
“It’s [socially] accepted and will eventually be accepted in up to 50 states,” he says. Avello with Danny and says the players are thrilled that this year’s championship games aren’t about Tom Brady.
“Bettors love variety,” he says, and DraftKings has attracted six-figure bets from the sides.
And there are also players who make seven-figure bets. Jim McIngvale, known as texas’ “Mattress Mack” high-stakes player, made a $4. 5 million bet on the Bengals winning the Super Bowl.
In the Westgate Las Vegas Superbook, director John Murray expects nothing short of epic. “It will be the greatest for us; it grows every year,” Murray says.
The main explanation for this is that Westgate’s Superbook has expanded from its main location in Las Vegas to Arizona and New Jersey. Los Angeles players excited to put cash into the Rams will also be making sports bets in Las Vegas.
With a ton of cash coming in, Murray expects a “boring” adjustment with no surprises. “We need a quiet game,” he says. Long landing passes and runs are not [book] friends. “
The legalization of sports betting has spread across the country since 2018, when the Supreme Court struck down the law on coverage of professional and amateur sports. PASPA had declared sports betting illegal, unless in Nevada and some other states. Annulled, states were allowed to legalize sports betting and launch their own programs. The industry is on fire and developing rapidly. Murray doesn’t think expansion will prevent anytime soon.
“There’s no explanation for why we shouldn’t revel in exponential expansion each and every year for the foreseeable future,” Murray says. “That’s the point of legalization, and that’s the new normal. “