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PROLINE+ is the province’s only regulated online sports betting website and this new offering builds on the trust and confidence created by OLG’s well-established retail sports betting products. The sportsbook provided by FDJ Gaming Solutions and Sporting Solutions allows players to wager on a wide range of American leagues, including the NFL, NHL, MLB, and NBA as well as European soccer and college football. Players can bet via web and mobile web, giving choice and convenience on how and when they play.
Sporting Solutions and FDJ Gaming Solutions to Launch Online Sports Betting with OLG
Boulogne-Billancourt – Press release embargoed until 9am CET August 31 st , 2021 – Sporting Solutions and FDJ Gaming Solutions, both owned by FDJ group, are excited with the launch of Ontario Lottery and Gaming Corporation’s (OLG) new PROLINE+ online sportsbook. PROLINE+ is among Canada’s first single event betting platforms and is the only legal sportsbook in Ontario.
OLG’s new sports betting offer is a fully managed solution that leverages Sporting Solutions’ award-winning trading services and FDJ Gaming Solutions Advanced Betting Platform (ABP) to provide a seamless wagering experience for players, allowing them to engage online using any device.
PROLINE+ is the province’s only regulated online sports betting website and this new offering builds on the trust and confidence created by OLG’s well-established retail sports betting products. The sportsbook provided by FDJ Gaming Solutions and Sporting Solutions allows players to wager on a wide range of American leagues, including the NFL, NHL, MLB, and NBA as well as European soccer and college football. Players can bet via web and mobile web, giving choice and convenience on how and when they play.
“OLG is a customer-obsessed organization focused on expanding its digital gaming offering and launching the new PROLINE+ means we can welcome more Ontario sports bettors in the space where they want to bet,” said Duncan Hannay, OLG President and CEO. “Our partnership with Sporting Solutions and FDJ group allows us to deliver one of Canada’s first legal offering of single event wagering with dynamic, competitive odds, live betting and hundreds of markets across thousands of events. And as with all of OLG’s exciting products and services, proceeds from PROLINE+ are reinvested in provincial priorities that improve the quality of life for all Ontarians.”
“We are delighted to work with OLG to launch Ontario’s first regulated online sportsbook,” said Andy Wright, CEO, Sporting Solutions. “With the recent legalization of single-event wagering in Canada, this is the ideal time to launch PROLINE+. We are confident that our technology and sports betting expertise will bring a dynamic and compelling offering to Ontario”.
“This project is a key achievement for FDJ group who has strong ambitions to develop its betting services in North America thanks to market-leading brand Sporting Solutions. We now have a solid foundation to grow to another level and distribute our sports betting pricing, risk management and managed services to those looking to optimize and differentiate their sportsbook,” said Xavier Etienne, FDJ, Executive Vice President and CEO, FDJ Gaming Solutions.
About Ontario Lottery and Gaming Corporation (OLG)
OLG is a crown agency that develops world-class gaming entertainment for the Province of Ontario. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centers. OLG is also helping to build a more sustainable horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
For further information, contact OLG Media Relations at 1-888-946-6716.
About FDJ Gaming Solutions
FDJ Gaming Solutions is a subsidiary of FDJ group, delivering B2B Betting Services for the betting and lottery industry. FDJ Gaming Solutions has prestigious references from around the world with nearly 300,000 lottery terminals installed, a growing number of lotteries connected to its digital content distribution platform, instant lottery services in strong development and over 40 sports betting operators connected to its price feeds, using its trading services or fully managed betting platform.
About Sporting Solutions
Sporting Solutions is a FDJ Gaming Solutions subsidiary which provides betting services for FDJ Group and over 40 operators in regulated jurisdictions, including many of the best-known bookmakers in the UK and internationally. Sporting Solutions is the premium supplier and market leader for odds provision, trading expertise & risk management services and software solutions. It was born from Sporting Index – the global leader in trading the most volatile form of sports betting since 1992 – and for the past decade has been leveraging this capability to deliver a best-of-breed b2b proposition.
About La Française des Jeux (FDJ group)
France’s national lottery and leading gaming operator, the #2 lottery in Europe and #4 worldwide, FDJ offers secure, enjoyable, and responsible gaming to the general public in the form of lottery games (draws and instant games) and sports betting (ParionsSport), available from physical outlets and online. FDJ’s performance is driven by a portfolio of iconic and recent brands, the #1 local sales network in France, a growing market, recurring investment and a strategy of innovation to make its offering and distribution more attractive with an enhanced gaming experience.
The agreement with PSG is the second high-profile French sports deal Parions Sport had entered into over the past two months, following the agreement with France’s rugby federation in January.
€5M-A-Year Three-Year Deal
The new agreement between Parions Sport and PSG is scheduled to commence from the 2022-23 Ligue 1 season and according to media reports in l’Equipe, will see the sports betting brand fork out €5 million ($5.5 million) per season in a three-year partnership.
Parions Sport is set to replace PSG’s current betting partner, Kindred Group’s Unibet, which has been a sponsor of the soccer club from the French capital since the 2018-19 Ligue 1 season. Parions Sport’s parent FDJ is yet to confirm the new partnership, the biggest ever for its flagship sports betting brand.
Kindred’s Unibet will stay as a principal betting partner of the French soccer giant until the 2022-23 season, having triggered the two-year extension clause in its sponsorship agreement which was set to expire in 2020.
The agreement with PSG is the second high-profile French sports deal Parions Sport had entered into over the past two months, following the agreement with France’s rugby federation in January.
This strategic advantage ensures a firm command of all operations, secured from end-to-end by ISO 27001 certification.
Technological expertise
La Française des Jeux has successfully digitised its range of games and distribution methods, investing €250 million in information systems (IS) from 2015 to 2020. The Group boasts a cutting-edge technological infrastructure, predominantly owned by the Group itself (with more than 550 IS employees), comprising a data centre based in Vitrolles. The data centre processes all gaming transactions, totalling more than 4 billion per year, i.e. up to 1,000 transactions per second.
This strategic advantage ensures a firm command of all operations, secured from end-to-end by ISO 27001 certification.
Other operators to launch single-event sports wagering during the first week of regulation included Atlantic Lottery via its Pro•Line platform.
OLG surpasses CAN$1m in wagers during online sportsbook’s first week
Proline+ launched as the only legal online sportsbook in Ontario on August 27, the same day that single-event sports betting became legal in Canada.
During the first five full days of operation, 74% of all wagers placed on Proline+ were single-event bets, while 37% of wagers were made in-play. OLG also noted that bets on baseball, football and soccer accounted for almost 82% of all wagers on the sportsbook.
“Ontario bettors had been waiting for a best-in-class option to place bets and that’s exactly what OLG has delivered with Proline+,” OLG chief digital and strategy officer Dave Pridmore said.
“We’re experiencing excellent engagement with those who registered early, and we only expect to see the number of new users increase as word about Proline+ continues to spread, particularly as the American football season gets underway next week.”
OLG launched Proline+ in partnership with Sporting Solutions and FDJ Gaming Solutions. The sportsbook leverages Sporting Solutions’ trading services and the FDJ Advanced Betting Platform, allowing customers to engage online and place bets using any connected device.
FDJ Gaming Solutions’ chief executive Xavier Etienne said: “This project is a key achievement for FDJ group who has strong ambitions to develop its betting services in North America thanks to market-leading brand Sporting Solutions.
“We now have a solid foundation to grow to another level and distribute our sports betting pricing, risk management and managed services to those looking to optimize and differentiate their sportsbook.”
Other operators to launch single-event sports wagering during the first week of regulation included Atlantic Lottery via its Pro•Line platform.
Customers across New Brunswick, Newfoundland and Labrador and Prince Edward Island are now able to place single-event bets either online with Pro•Line or at retail locations.
“By offering this option to Pro•Line players, Atlantic Lottery will keep more sports betting revenues within our region while offering world-class responsible gambling features to players,” Atlantic Lottery president and cihief executive Patrick Daigle said.
Elsewhere, Alberta Gaming, Liquor and Cannabis (AGLC) launched its debut online sports betting service in the province.
The new service leverages NeoPollard Interactive’s (NPi) NeoSphere iLottery Technology, as well as Sporting Solutions’ advanced betting platform and trading services.
“AGLC is continuously looking for ways to improve Play Alberta and adding sports betting to the website will give consumers expanded gambling entertainment options.” AGLC acting president and chief executive Kandice Machado said.
“Play Alberta Sports Betting will take the existing sports betting market that players are familiar with and introduce a modern option that presents Albertans with choice and convenience in a safe and regulated environment.”
NPi general manager Liz Siver added: “As AGLC’s online operating partner, NPi provides a complete 360-degree solution, including state-of-the-art technology, our Power Suite of operational services, and engaging digital game content.
“NPi continues to expand and enhance our products and services in order to give Albertans a unified online gaming experience across lottery, casino, and now sports betting.”
In June. 22, the Senate passed Bill C-218 by a vote of 57-20, removing the last remaining obstacle to single-player sports betting becoming law in Canada. The Safe and Regulated Sports Betting Act allowed provinces to license and regulate sports betting.
Individual games in Canada
Single-player games were officially launched in Canada on August 27, allowing companies such as Sporting Solutions and FDJ Gaming Solutions to take advantage of the new market in the provinces of British Columbia, Manitoba, Ontario and Quebec. Previously, players could only use parlays in sports betting.
In June. 22, the Senate passed Bill C-218 by a vote of 57-20, removing the last remaining obstacle to single-player sports betting becoming law in Canada. The Safe and Regulated Sports Betting Act allowed provinces to license and regulate sports betting.
Previously, the Canadian Gaming Association estimated $ 14 billion per year in bets placed on offshore sites or illegal bookmakers. Now that money can stay in the country.
PROLINE+ promotes responsible gambling and features player tools and educational materials from OLG’s globally recognized PlaySmart program, which received the highest level of certification from the World Lottery Association in 2021.
OLG’s New PROLINE+ Digital Sportsbook Among First in Canada to Offer Single Event Betting
TORONTO , Aug. 27, 2021 /CNW/ – Ontario Lottery and Gaming Corporation (OLG) welcomes Ontario’s sports bettors and would-be players to the “plus side” with its new online sportsbook, PROLINE+. Accessible from any device via proline.ca, PROLINE+ delivers an enhanced betting experience with dynamic, competitive odds that update to reflect game status and betting action. Thousands of new betting options are available at any time across all major North American sports leagues and major international sports, including soccer and exciting additions like tennis, golf, boxing and mixed martial arts. And, for the first time ever in Ontario , players can place a legal bet on a single event with PROLINE+.
“We’re thrilled to launch our new digital sportsbook, PROLINE+ on this momentous day where OLG is finally able to offer single event sports wagering and be among the first in Canada to offer this capability,” said Duncan Hannay , OLG President and CEO. “More events, more betting options, and greater accessibility means more fan engagement with the comfort of knowing OLG stands behind the product. We’re proud that we can offer adult Ontarians the opportunity to bet on sports and have fun while also doing good and giving back as all OLG proceeds support provincial priorities like health care. We welcome players to ‘The Plus Side.'”
Pre-match or live bets made during a game can be placed from anywhere in the province on any device, including smartphones. A built-in live event tracker is available to keep tabs on games in progress and a Cash Out feature allows for a partial payout on a bet for selected events before the final result is known. Payouts are made directly to the player’s OLG.ca account. New players can sign up at proline.ca or OLG.ca to learn more about the new sports offerings.
PROLINE+ promotes responsible gambling and features player tools and educational materials from OLG’s globally recognized PlaySmart program, which received the highest level of certification from the World Lottery Association. An active OLG.ca account is required to play PROLINE+ and players must be 19 years of age or older and located in Ontario .
PROLINE+ was developed and delivered by OLG’s Digital teams in partnership with FDJ Gaming Solutions and Sporting Solutions, both owned by FDJ Group of France , which was selected through a competitive procurement process to work with OLG to enhance and expand sports betting in Ontario . This collaboration will also see the introduction of a new sports betting app and a revitalized retail sports betting product across 10,000 points of sale in Ontario in early 2022.
“We are delighted to work with OLG to launch Ontario’s first regulated online sportsbook,” said Andy Wright , CEO, Sporting Solutions. “With the recent legalization of single event wagering in Canada , this is the ideal time to launch PROLINE+. We are confident that our technology along with the global sports betting expertise of FDJ Group will bring a dynamic and compelling offering to Ontario .”
OLG’s growth in the digital space is focused on delivering world-class entertainment as a leader in the gaming industry and this new online sports business meets players’ demand for a product they want, in the space where they want to play. PROLINE+ is the only legal online sportsbook in Ontario , reinvesting 100 per cent of proceeds for provincial priorities that improve the quality of life for all Ontarians.
OLG is a crown agency that develops world-class gaming entertainment for the Province of Ontario . Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping to build a more sustainable horse racing industry in Ontario . Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG’s operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
About La Française des Jeux (FDJ Group)
France’s national lottery and leading gaming operator, the #2 lottery in Europe and #4 worldwide, FDJ offers secure, enjoyable and responsible gaming to the general public in the form of lottery games (draws and instant games) and sports betting (ParionsSport), available from physical outlets and online. FDJ’s performance is driven by a portfolio of iconic and recent brands, the #1 local sales network in France , a growing market, recurring investment and a strategy of innovation to make its offering and distribution more attractive with an enhanced gaming experience. FDJ Group is listed on the Euronext Paris regulated market (Compartment A – FDJ.PA) and is included in indices such as the SBF 120, Euronext Vigeo 20, STOXX Europe 600, MSCI Europe and FTSE Euro. For further information: www.groupefdj.com
Media Relations: +33 (0)1 41 10 33 82 | servicedepresse@lfdj.com – Investor Relations: +33 (0)1 41 04 19 74 | invest@lfdj.com
About FDJ Gaming Solutions
FDJ Gaming Solutions is a subsidiary of FDJ Group, delivering B2B Betting Services for the betting and lottery industry. FDJ Gaming Solutions has prestigious references from around the world with nearly 300,000 lottery terminals installed, a growing number of lotteries connected to its digital content distribution platform, instant lottery services in strong development and over 40 sports betting operators connected to its price feeds, using its trading services or fully managed betting platform.
For further information: www.fdj-gaming-solutions.com
About Sporting Solutions
Sporting Solutions is a FDJ Gaming Solutions subsidiary which provides betting services for FDJ Group and over 40 operators in regulated jurisdictions, including many of the best-known bookmakers in the UK and internationally. Sporting Solutions is the premium supplier and market leader for odds provision, trading expertise & risk management services and software solutions. It was born from Sporting Index – the global leader in trading the most volatile form of sports betting since 1992 – and for the past decade has been leveraging this capability to deliver a best-of-breed b2b proposition.
For further information: www.sportingsolutions.com
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PROLINE+ FACT SHEET
OLG’s new online sportsbook, PROLINE+, features dynamic, competitive odds, new sports and markets, new ways to bet including live betting, and is available on mobile.
For the first time ever in Ontario , players can make a legal bet on a single event with PROLINE+.
PROLINE+ offers thousands of betting options at any time including all major North American sports leagues and some major international sports.
Tennis, Boxing, Golf and MMA are offered on PROLINE+ in addition to Hockey, Football, Basketball, Baseball, Soccer and Car Racing.
Pre-match or live bets made during a game can be placed from anywhere in the province on any device.
PROLINE+ features a live event tracker and a Cash Out feature for select events that allows for a partial payout on a bet before the final result is known.
Payouts are made directly to a player’s account.
An active OLG.ca account is required to play PROLINE+ and players must be 19 years of age or older and located in Ontario.
PROLINE+ promotes responsible gambling and features player tools and educational materials from OLG’s globally recognized PlaySmart program, which received the highest level of certification from the World Lottery Association in 2021.
PROLINE+ is only available online. OLG’s popular PRO•LINE sports lottery games will continue to be available to players at nearly 10,000 lottery retail locations across Ontario .
A new retail PROLINE experience will follow in 2022. It too will include dynamic odds, more games, new sports, and new ways to bet – including single event wagering.
PROLINE+ is the only legal online sportsbook in Ontario , reinvesting 100 per cent of proceeds for provincial priorities that improve the quality of life for all Ontarians.
New players can check out PROLINE+ and sign up for email alerts to receive the latest sports betting news and information from OLG.
FDJ
Xace, FDJ, Vivo Gaming & Beter: on the move
With comings and goings commonplace across the industry, OpenBet, Xace, and the FDJ, all feature in our latest rundown of a number of recent manoeuvres.
Xace
Player banking solutions provider Xace has confirmed that igaming and fintech investor Julian Buhagiar has joined its business as a non-executive director.
Buhagiar, the co-founder of igaming M&A advisory RB Capital, will provide the group’s leadership team with oversight on venture funding and strategic planning as it moves to aggressively expand its business services in 2022.
Xace underscored Buhagiar’s proven track record with RB Capital and as the founding partner of Malta venture capital fund Yolo Investments that maintains €400m under management, investing in 68 companies since its inception.
“I am thrilled to have someone of Julian’s calibre joining Xace. His deep knowledge of the gaming and fintech industry, combined with his intellectual capacity cannot be overstated,” noted Xace CEO David Hodkinson.
Live casino software provider Vivo Gaming has moved to strengthen its senior leadership team after appointing Martin Hodges to the role of marketing director.
In the position, he will be responsible for managing the overall direction of all marketing and communication activity involving the brand, which is looking to continue its growth trajectory across the regulated European landscape.
His appointment is one of three new management hires, after Benjamin Umoren and Herberth Castro also joined the company as business intelligence manager and product manager respectively.
Yuval Shochat, COO at Vivo Gaming, said: “Martin boasts a proven track-record within both marketing and igaming, we’re confident his wealth of experience will prove invaluable to everyone, bringing new and innovative ideas to the company.
“There are exciting times ahead of us at Vivo Gaming, these new appointments highlight our ambition going-forward, we’re delighted to welcome all of our new appointments to the team.”
Beter has appointed a new chief revenue officer to oversee its market expansion ambitions for 2022, with Yori Arami stepping in to the role.
The company has asserted that the new hire’s ‘commercial acumen’ is ‘instrumental’ for its expansion plans and to establish itself as the ‘supplier of choice’ for next-gen gaming products.
Arami’s role will include the coordination of a number of commercial processes, covering sales, business development, account management, both pre and post-sale services, partnership development and optimisation.
Commenting on the position, Arami said: “Since joining, I’ve been impressed with the can-do attitude of the staff at Beter, the hunger to lead the market and its straightforward culture and team spirit. It was an easy decision to make, and I’m privileged to join.
“My short-term objective at Beter is to bring my experience, share my knowledge and lead the commercial team to build on its existing success while also driving growth through the introduction of innovative products, expand the client base and penetrate new markets across the world.”
OpenBet
OpenBet has moved to strengthen its executive leadership ranks ahead of major imminent changes for the sports betting technology and platform supplier.
Tech figurehead Florian Diederichsen has joined as CTO, charged with evolving the group’s modular platform and accelerating its next cycle of betting innovations.
“Development work is already underway behind the scenes that will revolutionise the future of sports betting entertainment and I cannot wait to share our innovative concepts within the marketplace.”
FDJ
Groupe FDJ, the operating company of Française des Jeux, France’s national lottery operator, has confirmed the appointment of Isabelle Bastien as new group chief commercial officer.
Bastien has joined FDJ’s executive committee and will be charged with leadership of Paris Euronext gambling group’s sales force activities and B2B trade marketing teams.
She will spearhead FDJ’s commercial development, as the gambling group aims to operate its French lottery network uninterrupted following two-years of COVID-19 constraints that have dragged the group’s post Paris IPO performance.