Lottomatica Sportsbook

“This partnership adds a new evolution for Elys’ innovative sportsbook technology and is yet another example of our modular architecture’s ability to seamlessly integrate,” added Ciavarella. “We look forward to working closely with Lottomatica and their commercial partners to provide a competitive, flexible, and effective technology solution throughout this long-term relationship.”

Elys partners with Lottomatica to develop US-focused customized sportsbook platform

Gaming and sports betting technology company Elys Game Technology has entered a binding term sheet with Lottomatica S.p.A. for the development of a customized sportsbook platform with a focus on North America, the business announced on Tuesday.

“We are very pleased to collaborate with industry leader Lottomatica and their proven leadership on global sports betting opportunities as we continue to expand our operational footprint,” stated Michele Ciavarella, Executive Chairman of Elys Game Technology.

By partnering with Lottomatica, a preeminent global brand and leader in the Italian gaming market, Elys intends to collaborate in the design, development and service of a customized sportsbook technology platform focused on Lottomatica’s North American growth initiatives.

$Elys This agreement will allow Lottomatica to accelerate its plans for North America by leveraging on Elys’ deep knowhow and strong technology in this segment, Giuseppe Portoricco, Lottomatica SVPN. We are excited to collaborate with Elys on these developments. pic.twitter.com/05rndni48R

— Elys Game Technology (@ELYS_Gaming) January 25, 2022

Lottomatica, one of the major players in Europe, is currently active in three product areas, including sports betting, online games, amusement and entertainment machines. In 2019, the company posted about €1.6 billion ($1.8 billion) in revenue and managed nearly €22 billion ($24.8 billion) in wagers on an aggregated basis.

“This partnership adds a new evolution for Elys’ innovative sportsbook technology and is yet another example of our modular architecture’s ability to seamlessly integrate,” added Ciavarella. “We look forward to working closely with Lottomatica and their commercial partners to provide a competitive, flexible, and effective technology solution throughout this long-term relationship.”

The Executive Chairman of Elys Games Technology further said he believes that the new partnership “could also foster significant synergies” in the online gaming industry, both domestically and internationally, in addition to being positioned to drive long-term shareholder value “for both companies.”

“This agreement will allow Lottomatica to accelerate its plans for North America by leveraging Elys’ deep know-how and strong technology in this segment,” stated Giuseppe Portoricco, Lottomatica Senior Vice President for North America. “We are excited to collaborate with Elys on these developments.”

Under the terms of the agreement, Elys will contribute a commercial partition of its betting technology to integrate within the Lottomatica environment. Elys will also assure the functional operation of the product through dedicated engineering and technical service teams.

Moreover, Elys is set to earn “tiered license fees” from the operation of the product, explains a press statement. In addition, subject to regulatory approvals where applicable, the parties “may also collaborate on additional growth initiatives.”

A day later, on Wednesday, Elys made a second announcement that advances the company’s expansion plans: it submitted its US Gameboard sports betting platform for certification to the New Jersey Division of Gaming Enforcement, and applied for a Transactional Waiver which, once approved, would permit the company to begin installation procedures in the state.

The announcement marks a vital step in the company’s partnership through its US Bookmaking subsidiary with Ocean Casino Resort in Atlantic City. A new sports betting lounge is expected to be operational by summer.

Elys Game Technology, Corp., is a B2B global gaming technology company operating in multiple countries worldwide, with B2C online and land-based gaming operations in Italy. Elys offers its clients a full suite of leisure gaming products and services, such as sports betting, e-sports, virtual sports, online casino, poker, bingo, interactive games and slots in Italy and has operations in five states in the U.S. market. Elys’ vision is to become a global leader in the gaming industry through the development of pioneering and innovative technology.

Elys Game Technology and Lottomatica S.p.A. Enter into a Binding Term Sheet for Development of a Customized Sportsbook Platform with Focus on North America

NEW YORK, NY / ACCESSWIRE / January 25, 2022 / Elys Game Technology, Corp. (“Elys” or the “Company”) (NASDAQ:ELYS)(BER:3UW), an interactive gaming and sports betting technology company, announced today a binding term sheet with Lottomatica S.p.A. (“Lottomatica”), a preeminent global brand and leader in the Italian gaming market, that outlines the entry into a definitive agreement and ancillary agreements to design, develop and service a customized sportsbook technology platform (the “Product”) focused on Lottomatica’s North American growth initiatives.

“We are very pleased to collaborate with industry leader Lottomatica and their proven leadership on global sports betting opportunities as we continue to expand our operational footprint, “stated Michele Ciavarella, Executive Chairman of Elys Game Technology. This partnership adds a new evolution for Elys’ innovative sportsbook technology and is yet another example of our modular architecture’s ability to seamlessly integrate. We look forward to working closely with Lottomatica and their commercial partners to provide a competitive, flexible, and effective technology solution throughout this long-term relationship. We believe that this partnership could also foster significant synergies in the online gaming industry, both domestically and internationally, and is positioned to drive long-term shareholder value for both companies.”

“This agreement will allow Lottomatica to accelerate its plans for North America by leveraging on Elys’ deep knowhow and strong technology in this segment”, stated Giuseppe Portoricco, Lottomatica Senior Vice President for North America. “We are excited to collaborate with Elys on these developments.”

Under the terms of the agreements, Elys will contribute a commercial partition of its betting technology to integrate within the Lottomatica environment. Elys will also assure the functional operation of the Product through dedicated engineering and technical service teams and will earn tiered license fees from operation of the Product. In addition, subject to regulatory approvals where applicable, the parties may also collaborate on additional growth initiatives.

About Elys Game Technology, Corp.

Elys Game Technology, Corp., is a B2B global gaming technology company operating in multiple countries worldwide, with B2C online and land-based gaming operations in Italy. Elys offers its clients a full suite of leisure gaming products and services, such as sports betting, e-sports, virtual sports, online casino, poker, bingo, interactive games and slots in Italy and has operations in five states in the U.S. market. Elys’ vision is to become a global leader in the gaming industry through the development of pioneering and innovative technology.

The Company provides wagering solutions, services online operators, casinos, retail betting establishments and franchise distribution networks. Additional information is available on our corporate website at www.elysgame.com.

Investors may also find us on Twitter @ELYS_gaming.

About Lottomatica

Lottomatica S.p.A. is the first group to be authorized by the Customs and Monopoly Agency in the Italian gaming market and one of the major players in Europe. It is active in three product areas: sports betting, online games, amusement and entertainment machines (AWP and VLT). Lottomatica can count on the expertise of over 16,000 people, including direct employees and employees of the specialized franchising network.

With approximately €1.6 billion of revenues and €22 billion of wagers managed in 2019 on an aggregated basis, Lottomatica is the market leader in all segments of operations and offers safe and engaging gaming experiences across all sales channels. Lottomatica boasts a customer base of approximately 800,000 online customers, a franchising network of approximately 3,000 points of sales offering sports betting, 1,400 gaming halls, 13,600 tobacconists/bars and a proprietary network of approximately 120 gaming venues in Italy.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements and include statements regarding the Company negotiating and entering into definitive agreements and ancillary agreements with Lottomatica with respect to the development and provision of sports betting technology and services for the exclusive use of Lottomatica under an indefinite term license for the provision of sports betting on a B2C basis, whether all conditions precedent in such definitive agreements will be satisfied, whether the closing of such definitive agreements will occur, whether the Company will earn license fees, and whether the Company will achieve its goals. These forward-looking statements are based on management’s expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, the Company’s ability to negotiate and enter into the definitive and ancillary agreements with Lottomatica as expected, to develop and provide sports betting technology and services for the exclusive use of Lottomatica under an indefinite term license as planned, to provide a dedicated engineering team and technical services as planned, to integrate our platform in a cost effective manner as expected, and to earn license fees as expected, the duration and scope of the COVID-19 outbreak worldwide, including the impact to state and local economies, and the risk factors described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 and its subsequent filings with the U.S. Securities and Exchange Commission, including subsequent periodic reports on Form 10-Q and current reports on Form 8-K. The information in this release is provided only as of the date of this release, and the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events, except as required by law.

Company Contacts:

Elys Game Technology, Corp.
Michele Ciavarella, Executive Chairman
Tel: 1-628-258-5148
Email: [email protected]

Investor Contact:

KCSA Strategic Communications
Valter Pinto or Jack Perkins
Tel: 1-212-896-1254
Email: [email protected]

As a part of the core business, Lottomatica creates its own high quality betting odds in various sports and other events. Around 10,000 odds for over 500 events are offered on daily basis. At any moment the betting offer includes more than 250 standard football odds and over 400 odds for other sports games. Football, basketball, tennis, ice-hockey, volleyball and handball as well as rugby and baseball are part of the standard offer. At the same time, a complete information system for production, maintenance and upgrading of supporting software that enables secure networking of large number of betting offices and quality risk management has been created.

Lottomatica sportsbook

Lottomatica Sports Betting Company

Lottomatica has been part of the gaming industry since the year 2001. Due to a well planned and modern business strategy, it became one of the leading companies in East Europe, in sports betting and gaming, in a relatively short period of time. At present, with more than 460 branches and 2,500 employees, Lottomatica successfully operates in Italia, Serbia, Romania, Republika Srpska and Macedonia. The focus on greater understanding of business opportunities is confirmed through constant upgrade of their gaming system and the successful production of slot machines. The company offers to the market two different types of slot machines that completely fulfil esthetic standards and meets the needs of clients in the local gaming industry. By developing the business in Italia, Serbia, Romania, Macedonia and Republika Srpska, Lottomatica has also learned to understand specific needs of customers in each of the markets and successfully adapted to them. Based on such valuable experience, and modern business trends, it defines the company’s strategic goals.

Sports and Betting

As a part of the core business, Lottomatica creates its own high quality betting odds in various sports and other events. Around 10,000 odds for over 500 events are offered on daily basis. At any moment the betting offer includes more than 250 standard football odds and over 400 odds for other sports games. Football, basketball, tennis, ice-hockey, volleyball and handball as well as rugby and baseball are part of the standard offer. At the same time, a complete information system for production, maintenance and upgrading of supporting software that enables secure networking of large number of betting offices and quality risk management has been created.

If you prefer online betting and want to receive a stunning welcome bonus (free bets), use our link to register at Betsson. This bookmaker is a great option for all kind of bettors. In order to improve communication with clients, the company established a loyalty club known as “Lottomatica Club”. With more than 140,000 members in four countries, it is one of the largest loyalty clubs in the region. The corporate slogan “Lottomatica – the part of your life” has become the motto for the large number of clients who trust Lottomatica and recognise the quality of the provided services.

Lottomatica betting shops are located in the most suitable positions in all major cities. As well as raising the overall quality of services, the sports betting provider opened bars with pleasant atmosphere that offer wide range of soft drinks at reasonable prices – in more than 200 Lottomatica betting shops, in all four countries. The goal is not only to increase the number of Lottomatica betting shops, but also to offer the best possible customer experience and high quality services, that include awaiting of final match results and experiencing the adrenaline rush in a competitive atmosphere. in other words – quality entertainment. Lottomatica betting shops are opened Monday to Friday from 9 AM to 8 PM and on Saturday and Sunday from 11 AM to 9 PM. The Lottomatica website is an easy to use website. The bettors can download the betting offer for the next month, create and check their ticket online. Lottomatica website also offers live stream and online betting for international football leagues, attracting many visitors to the website, and also many bettors.

In the retail sector, Lottomatica wants to guarantee its customers a fun and attractive experience, in safe and quality places, in which to offer players attention, passion, professionalism and transparency.

Alessandro Allara

Alessandro Allara, 22 years of experience in Betting and Gaming regulated markets, from product marketing to operations. In the leadership team of the 3 major startups of the Italian market (TotosÏ in 2002, Gioco Digitale in 2008, Paddy Power in 2011) and Online Director of Snaitech (2014). During the years, trained and managed more than 300 executives across all departments (mainly Sportsbook, Trading, Marketing, Social Media, Payments & Frauds, Customer Service). Alessandro is an e-Commerce and i-Gaming expert and joined Lottomatica in 2020 as Digital Managing Director.

Lottomatica SpA is the first Italian operator in the legal gaming market authorized by the Customs and Monopoly Agency and one of the main players in Europe, capable of offering attractive and sustainable gaming experiences in all sales channels thanks to the wide range of products and services, experience and investment in innovation, technology and security for the players.

Lottomatica can draw on the skills of more than 16,000 people, including direct employees and employees of the specialized franchise network, and is an industry leader in all business segments, from online games to sports betting machines and entertainment.

The Group operates in five main business sectors: (i) sports betting and games on the physical network («Betting Retail»), (ii) sports betting and online games («Online»), (iii) prize entertainment (» AWP «), (iv) video lottery terminal (» VLT «) and (v) direct management of gaming halls and proprietary AWP (» Retail and street operations «).

The group takes its current name following the conclusion of the acquisition, on May 10, 2021, of the Italian B2C gaming activities (not lottery) of IGT PLC by Gamenet Group SpA.

The sole shareholder is Gamma Bidco SpA, a company incorporated on behalf of the investment funds managed by subsidiaries of Apollo Management IX LP. Apollo Management IX LP is part of Apollo Global Management Inc., a company listed on the New York Stock Exchange and a leader in alternative investment management world wide. Apollo managed assets of approximately $ 461 billion as of March 31, 2021 in credit funds, private equity, and invested real assets in a core group of nine sectors in which Apollo has significant expertise and resources.

Lottomatica is one of the leaders in the gaming sector in Italy, where it operates both as a concessionaire and as a retailer, and wants to be the reference partner for the best operators in the sector, supporting their development through the use of all the company’s assets.

In the retail sector, Lottomatica wants to guarantee its customers a fun and attractive experience, in safe and quality places, in which to offer players attention, passion, professionalism and transparency.

Attention to people, the ambition to be a place to be proud to work and the ability to attract and retain the best professionals are some of the main tools with which Lottomatica aims to pursue the excellence of the service offered.

Attentive to the quality of work with the ambition to propose increasingly higher quality standards, with a view to continuous improvement and innovation in tune with the constantly evolving market.

Alessandro attend our most recent Malta Week, at the SIGMA Conference he leads an insightful conversation as Moderator during the panel «Stepping into the (un)known: Casinos go digital with sportsbooks» (Ikigai Ventures Stage) ( Day 2)

“Made contact with Mr. Sam Bankman-Fried, proprietor of FTX, and advised him that there is a conflict within management of PlayUp, and in so doing has caused the failure of the sale to FTX.”

Dec 13: PlayUp legal Snafu nixes FTX deal

Good morning. We start with the court case in Nevada which has apparently caused the failure of a $450m buyout of Australian-based bookie PlayUp by crypto exchange FTX and has seen a temporary restraining order placed on the US CEO. Ohio is set to be the next state that launches sports-betting after a state assembly gave the proposals a pass. Roundhill has some thoughts on DraftKings’ further NFTs push.

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PlayUp legal battle

PlayUp Snafu: The New Jersey-licensed operator PlayUp has been granted a temporary restraining order against its US CEO Laila Mintas for breach of confidentiality, making false statements about the company and its management and causing its sale to cryptocurrency exchange FTX for $450m to fall through. The PlayUp complaint was filed in Nevada and it claims Mintas:

“Made contact with Mr. Sam Bankman-Fried, proprietor of FTX, and advised him that there is a conflict within management of PlayUp, and in so doing has caused the failure of the sale to FTX.”

Cashed up: The complaint also claims that Mintas stated that “FTX made [her] an offer to do something directly with them, and that she believed she could take various licenses with her”. Mintas has until Wednesday this week to file her reply. FTX is one of the top three cryptocurrency exchanges in the world and is the official crypto exchange brand of the MLB. In late October it raised $420m from investors for a valuation of $25bn.

You got me on my knees: Talks between PlayUp and FTX have been proceeding since August over a potential $450m acquisition and apparently came to a head in November when Mintas and PlayUp were re-negotiating employment terms. PlayUp says that during the talks she asked for her salary to be raised from $500k to $1m a year with an increase in her PlayUp shareholding to 15% and that she be appointed global CEO of PlayUp with current global CEO Daniel Simic’s employment to be terminated.

Go direct: When PlayUp refused, the company says Mintas contacted FTX owner Sam Bankman-Fried and made allegations directly to him that “there is conflict within (the) management of PlayUp, there are systemic issues, and that the company is not clean” and that those statements caused the failure of the sale to FTX.

Incendiary language: During the contract negotiations, Mintas allegedly threatened to “burn PlayUp to the ground” and added that “FTX don’t even want the (group’s) Australian business.” With the deadline for the FTX sale set for November 27, “the Court can infer that Defendant carried out her threats to harm PlayUp’s reputation, standing, and goodwill”. Ross Benson, an advisor to the PlayUp board, stated in his affidavit that Mintas “has sufficient control over PlayUp’s technology, records, operations, data, and contracts to enable her to carry out the threats that she is making.”

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Ohio sports-betting

All things are possible: Barring disaster, Gov. Mike DeWine will sign the bill to authorize sports-betting in Ohio following the state’s General Assembly vote last week and opening up the seventh most populous state (just behind Illinois in sixth).

Analysts at Eilers & Krejcik said they expect the market to be worth up to $1bn at maturity suggesting the “sports-crazed adult population” will make it “one of the most competitive, productive sports-betting markets in the country”.

A sporting opportunity: E&K say the tax rate of 10% is “ultra-reasonable” though as the team at Regulus Partners suggested, with bonuses not appearing to be tax-deductible, the actual rate is more like 17%. E&K point out that sports teams have won the opportunity to operate sports-betting, meaning there will be more access points for market entrants as well as destination sites for retail offerings.

Campbell, Kenton and Boone: E&K suggest the “relatively populous” counties along the Kentucky/Ohio border near Cincinnati will serve as a “bonus market” and will likely function as feeder markets for Ohio in its early stages. They go on to suggest that is not baked into their $1bn estimates. However, the bears at Regulus suggest such benefits will be counterbalanced by Ohioans no longer traveling to neighboring sports-betting states though they fail to quantify this.

Roundhill on DraftKings NFTs

In the round: DraftKings’ NFT deal with the NFL’s Players Association caught the attention of the team at Roundhill Investments (which included DraftKings in the portfolio of stocks followed by its recently launched MEME ETF). They suggested the continued push into NFTs “remains notable.”

“While the details are light with regard to this week’s NFL announcement, I view the “gamification” aspect as a potential differentiator versus Dapper (they have an agreement with the NFL as well),” said Roundhill.

You may say I’m a dreamer: Suggesting that gaming will be the ‘killer app’ for NFTs, Roundhill invites us to “imagine” an arcade-style NFL game where players own the playable version of Patrick Mahomes as an NFT.

“Now layer on an element of peer-to-peer wagering based on the outcome of a match against another team owner,” Roundhill add. “And then think about the potential to own the platform where the Mahomes NFT is traded from user to user and the platform can take a rake on all transactions and P2P competitions.”

They conclude that “if executed properly”, the potential is there with the DraftKings betting audience to leverage the betting audience’s willingness to take risks. Or something.

What ‘Duel?

Lan with an el: Esports Entertainment has partnered with Hard Rock Hotel & Casino Atlantic City for the first esports wagering event in the US. Entitled LANDuel (pending what FanDuel’s lawyers make of that, perhaps), it is planned as a 256-person tournament which will take place on January 22/23. It will be the first skill-based event approved by the NJDGE. Participants will be able to wager on themselves in each round of the event. Esports Entertainment and Hard Rock hope this will be the “springboard” for more events and a permanent installation at the casino.

Startup focus: SnapOdds

Snap! The computer vision technology behind SnapsOdds allows users to point their phones at a TV screen showing a sporting event and view the latest live odds on the game being shown. The company was founded in 2016 by CEO Thomas Willomitzer, whose previous roles include CTO and co-founder of camera-enabled ID verification firm Jumio. A Super Bowl commercial telling viewers to ‘Shazam’ the song playing in the advert to get access to an exclusive branded-content link “really caught my attention and I thought there needed to be a more convenient and robust way to connect TV and mobile.”

Station to station: The company raised a total of $3.5m from founders and angels including Sharp Alpha Advisors’ Lloyd Danzig and Don Best Sports boss Benjie Cherniak. Its first US client is Station Casinos. Asked whether it made a difference that the group is an offline operator, Willomitzer says in retail the product “increases betting in the sportsbook and casino”, while for online sportsbooks `it’s proven to increase the number of live bets placed” and “with sports media, it increases the number of sign-ups and bets placed, which helps tremendously with increasing their affiliate revenue”.

Micro concept: The company signed with Lottomatica in 2019 “as proof of concept” and Willomitzer says both retail deals mean “the offline to online bridge from TV to mobile is essential”. “There’s no doubt that sports betting in the US is only at the tip of the iceberg,” he adds. “The monetization of sports media and enthusiasm and team support will shift more and more to in-play, mobile micro-moments where the SnapOdds product line is ideally situated.”

The week in review

Junk rating: Looking at the wasteland that is the Macau VIP business, analysts at Jefferies say the indications are that junket credit will be ended as of Dec 23. This, they add, “presents further complexity for the recovery in GGR once travel resumes and the concessions are resolved.

“The junket/VIP business has been under pressure since before the pandemic,” the Jefferies team added. “With this new wave of crackdown, we expect VIP business could be permanently impaired going forward.”

Wynn win: The most exposed company within Jefferies coverage is Wynn where VIP business made up to 50% of pre-pandemic gaming turnover. However, last week analysts at CBRE said Wynn represented a “contrarian play and special situations” opportunity, saying the company could pivot to be “extremely competitive” in the mass and premium mass segments.

Datalines

Iowa: November GGR came in at $136.5 mm, up 13.3% versus Nov19 and up 31.2% YoY. Sequentially, it was down 10%. YoY the calendar was unfavorable with only eight weekend days vs. 10 in Nov20. Sports-betting GGR of $19.7 mm was up

200% sequentially on more favorable results with hold increasing by

450 bps to 6.9%. Handle for the month was $287.2m, only 2.3% higher MoM. Deutsche Bank said that on an LTM per adult basis, Iowa sports-betting revenue is tracking at

Missouri: GGR was up 28.6% YoY to $151.6m, a 4.9% rise on Nov19, again with an unfavorable calendar.

Indiana: Adj, gaming revenue was $183.5m, a 33.5% YoY increase and a 10.0% increase vs. Nov19. For sports betting, handle rose 84% to $463.7m, up 0.6% m/m, while sports-betting AGR was $47.7m, up 88% YoY and implying an overall win rate of 10.3% vs. October’s below average hold of 5.9%. In terms of handle, DraftKings led with 35.8% followed by FanDuel (24%), CZR( 13.6%), BetMGM (10%), and Penn/Barstool/theScore (8.3%). By AGR FanDuel had 33.2%, followed by DKNG (26.4%), CZR (13.8%), Penn/Barstool/theScore (11.5%), and BetMGM (9.4%).

Newslines

End game: Aspire Global has added online bingo to its B2B product portfolio with a $1.75m investment in the firm End2End, a Buenos Aires and Miami-based online bingo solutions provider. Aspire’s fund injection gives it a 25% share of the firm, with an option to acquire it fully in three to five years’ time. It will sell the new bingo product via its content aggregation platform Pariplay.

Risk factor: Flutter Entertainment’s Risk Committee has been renamed Risk and Sustainability Committee and will focus on material risk management and oversight of the group’s ESG strategy. Flutter has also appointed Atif Rafiq as an independent non-executive director of the committee. Rafiq has previously held senior positions at MGM, Volvo, Amazon and Yahoo!

What we’re reading

Gilded age: The hunt for JP Morgan’s pocket watch.

Vinegar strokes: The rise of Pickleball.

What we’re listening to:

Biscuit barrel: The Gambling Files tackles the Dutch biscuit issue and more.