Marca Apuestas Sportsbook

The Marca Apuestas bookmaker is owned by the Unidad Editorial Group, who began as a sports newspaper in 1938. Back in 2016, Marca announced that gaming solution provider Playtech will manage the new platform, which has been developed for the company’s flagship Marca brand.

The Spaniard’s love to gamble. Bullfighting is a wager with death, and football sporting event crows are only outdone by the industrious punters who watch them. If you live in Spain and like the game, stay tuned. Today we review the Bookmaker site Marca Apuestas.

Marca Apuestas doesn’t limit itself. The site is one of the most popular online sportsbooks in Spain for a good reason. Marca Apuestas features an expansive online casino with live tables, progressive jackpot slots, and live roulette. The Marca Apuestas bookmaker is owned by the Unidad Editorial Group, who began as a sports newspaper in 1938. Back in 2016, Marca announced that gaming solution provider Playtech will manage the new platform, which has been developed for the company’s flagship Marca brand. As part of the multi-year agreement, Playtech has migrated all existing Marca players from the previous legacy offering to the new platform, which will not only offer sportsbook services but also table games and a casino, with live casino and progressive and slot titles to launch in the coming months.

The Pros of Marca Apuestas

Why should you put your money into Marca Apuestas? We list the pros of this site below.

Nice welcome bonus

It’s mandatory to make a pun about a warm Spanish welcome here. But Marca Apuestas really does open its arms wide to new players. Marca Apuestas offers a no deposit sportsbook bonus that gets the ball rolling. This bonus means new users can score money to wager without putting down a cent. However, for those who do put down the first deposit, the sports bonus can rocket to 200 euros. This bonus is a massive incentive for new players to sign up and get playing. This bonus is also transferrable, meaning you can wager on a game, and then take this money over to the slots or live table sections of the site.

Active in social media

Marca Apuesta offer our users the possibility of winning credits in bets in their Scout contest that we publish through our social networks. You can win up to 100 Eur in trying to predict certain outcomes in sport matches, and you don’t need to risk your money for that.

Loyalty program

Marca Apuestas has recently launched a loyalty program called Marca Puntos. The new program is available for both sports and casino bets, which means that for every bet you place on both products you can accumulate points, which later can bet exchanged into prizes. Betting loyalty programs reward long term customers and of course it is important to feel respected within your betting company.

Mobile friendly

Marca Apuestas is available in-app form on every major app site, including iOS and Apple. This makes it a portable and modern alternative to clunky desktop sites. The app interface is smooth and easy to use, and the HD quality of live streaming and bet visuals is notable. The app is free to download and links instantly to your online account so you can play across devices without worrying about money transfers or confusion.

Live betting

Marca Apuestas has a good live betting software. This type of betting is one of the most exciting developments since it first became possible to place wagers over the internet. The page dedicated to live betting is attractive, intuitive for the player and easy to use. Playtech software is very good and very interactive.

Reliable license

Directorate General for the Regulation of regulates, authorises, supervises, controls and, if necessary, penalises gambling activities in the Spanish State. This means that you can feel safe regarding possible outcomes in case you file a complaint or you think you will be mistreated.

The Cons of Marca Apuestas

We have listed some of the flaws of Marca Apuestas below.

Limited access

Marca Apuestas has a lot of positives, but it’s biggest negative is it’s most apparent. Marca Apuestas is only targeting clients from Spain. It does mean that international punters can’t take advantage of the services offered by Marca Apuestas.

Limited payment options

Marca Apuestas doesn’t offer e-currency payments or direct bank transfers. However, the bookmaker does accept major cards and online wallet payments, such as PayPal or instant banking. While payment options are a little limited in currency and payment types, all payment forms on Marca Apuestas are verified and secure, meaning you can bet easily knowing your money hasn’t been scammed or stolen.

Focus is mainly on football

Spaniards love football. After all, the Spanish Premier League is thrilling and famous worldwide. Marca Apuestas recognizes and capitalizes on this, offering coverage and odds on all major football matches. The only downside of this model is that if you aren’t that interested in football, the site doesn’t appeal to you as much. However, the options are there. Marca Apuestas offers a wide range of alternative sporting event odds. That’s not even considering the online casino options. You just have to click off the main home page to find these alternative sporting events.

The Final Verdict

Marca Apuestas is an excellent site if you are based in Spain. For the rest of us, we don’t have a choice and will have to miss out on the generous bonuses, slick mobile app, well-developed online casino, and good customer support offered by Marca Apuestas. For these reasons, we can recommend Marca Apuestas to any Spanish resident, for the clients from other countries we recommend to look for other options.

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Para el año 2050, América Latina, o LatAm como nos gusta llamarla, jugará un papel vital en la economía mundial, con Brasil y México como séptima y octava economías por detrás de China, Estados Unidos, India, Japón, Alemania y el Reino Unido, según la revisión de las economías emergentes que realizó el banco Goldman Sachs.

La capacidad de ofrecer una plataforma flexible

Como muchos mercados, antes de crear un espacio en línea, los países suelen tener casinos físicos bien establecidos. Estas marcas también suelen estar primeros en la fila de concesión de licencias para pasar a la fase digital, y Latinoamérica no es diferente, con empresas de lotería, bingo y tragamonedas muy populares que buscan pasar al mundo en línea al ritmo de las nuevas oportunidades normativas. Sin embargo, estas organizaciones también suelen carecer de la experiencia, la tecnología y la infraestructura necesarias para lanzar una oferta digital rentable y sostenible.

Esta transición puede ser desalentadora, pero no tiene por qué estar en manos de expertos y socios en los que se pueda confiar: Proveedores especializados que hayan realizado proyectos de plataformas a escala, con altos niveles de éxito. Los operadores minoristas de Latinoamérica que se conecten a Internet tendrán que examinar cuidadosamente sus opciones y buscar las soluciones de iGaming modulares y basadas en APIs que mejor se adapten, para ofrecerle una gran experiencia a los jugadores en estos territorios emergentes.

Hay varios para elegir, pero no muchos que puedan producir resultados inmediatos y consistentes. Las marcas latinoamericanas necesitarán un proveedor que les ofrezca una flexibilidad sin precedentes con productos que funcionen juntos como una plataforma completa o de forma independiente en función de sus necesidades, y que puedan integrarse fácilmente con las plataformas existentes.

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What You Need to Know about Sports Betting in Spain

Sports betting in Spain is well regulated and as long as you follow a few simple basic rules, you should have no problems. First of all, you have to be at least 18 years of age and register an account with a legal online bookmaker. Upon registration, punters must provide their DNI number and in most cases a copy of an identity document.

According to the current Spanish legislation, recreational punters are not obliged to pay any state taxes which, however, does not apply to professional bettors. Тhe amount of the tax due depends on the volume of profits. The winnings from sports betting in Spain must be declared but the law allows professional punters to deduct their losses. The amount of tax depends on the total income of the person.

In general, Spanish online bookmakers follow the latest trends and offer native apps, in-browser applications, diverse betting markets, and different payment methods. The latter include Mastercard or VISA credit and debit cards, bank transfers, or popular e-wallets such as PayPal, Neteller, and Skrill.

The currency accepted by absolutely all Spanish online bookies is the euro. Cryptocurrencies are also gaining more and more users, with Bitcoin currently being the most popular, and many betting operators have already reflected this trend in the range of payment methods they offer.



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A unified betting experience across all channels
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  • Multi-criteria match search
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  • Watch match and Bet at the same time
  • Android app for TV
  • Watch more than one match concurrently
  • Interact via mobile, tablet or smart remote
  • Ideal for emerging markets where internet is costly
  • Multiple match betting

STAND S1-320


The mature European market has transformed itself into a market which is presenting increasing challenges for operators.


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There can be no doubting the potential sports betting offers to enhance tribal operators’ share of wallet in both the on-property and online arenas. Land-based sportsbooks have been proven to bring new demographics through the doors of the casino property, driving greater share of wallet and future-proofing tribes’ businesses by enabling the engagement of a new breed of customer. They also boast the potential to elevate every aspect of the casino floor, including gaming and entertainment, as well as food and beverage sales.

Marca apuestas sportsbook

Wed, 09 Mar 2022 16:50:21 +0000

Tribal gaming has been an institution of the wider US casino landscape for decades. Buoyed by the passage of the Indian Gaming Regulatory Act by Congress in 1988, the revenue obtained from gaming has long been used to fund vital tribal government operations such as schooling and health care. The years that followed turned tribal gaming into a significant revenue-producing industry, accounting for approximately 45% of all gaming revenue in the United States. Those revenues have grown year-on-year for the last decade, peaking at $35 billion in 2019 and nearly totaling that of commercial casinos.

According to the National Indian Gaming Commission, there were 574 federally recognized tribes at the start of 2022 in the United States, with a little under half that accounting for more than 500 tribal casinos, as many own and operate multiple properties. With the repeal of PASPA opening the doors to legalized sports betting in the US, these tribal casinos were faced with the opportunity of launching a completely new vertical for the first time.

”Tribal-operated sports betting is only just getting started and that 2022 could be a big year for tribal gaming”

Many have already taken advantage of the revenue benefits in states with legalized sports betting such as Seneca Gaming Corporation, Four Winds Casinos, Desert Diamond Casinos, and Soaring Eagle Casino and Resort. However, there are many more anticipating the arrival of sports betting regulation in states still to take the step of enacting legislation. California, for example, which is set to put sports betting legislation on the ballot in 2022, is home to 82 tribal casinos which brings in billions in gross gaming revenue each year. Oklahoma, a state with the most tribal casinos in the United States at 136, also recently introduced a bill that would legalize sports betting.

There are still plenty of hurdles to overcome and the legislation to be enacted remains unclear, but this shows that tribal-operated sports betting is only just getting started and that 2022 could be a big year for tribal gaming. With legalization creating huge revenue streams for tribal nations and the state if they can negotiate a fair and inclusive compact, previous experience tribes have already had with this process will prove invaluable and ultimately drive success.

The right sportsbook partner – the key to long-term success

There can be no doubting the potential sports betting offers to enhance tribal operators’ share of wallet in both the on-property and online arenas. Land-based sportsbooks have been proven to bring new demographics through the doors of the casino property, driving greater share of wallet and future-proofing tribes’ businesses by enabling the engagement of a new breed of customer. They also boast the potential to elevate every aspect of the casino floor, including gaming and entertainment, as well as food and beverage sales.

Broadly speaking, tribes have two options in front of them when it comes to launching sports betting. Firstly, they can partner with a B2C commercial operator and have a shared database for joint growth, operating under their chosen partner’s brand. It is an approach taken by the Little River Band of Ottawa Indians, which launched sports betting with Kambi partner Rush Street Interactive at the Little River Casino and benefitted not only from Kambi’s premium sports wagering technology, but also the experienced sportsbook marketing and operational expertise of the operator.

”Partnering with a B2B provider can empower the tribe to leverage that trust and harness the full power of the brand”

The second route is a partnership with a B2B sportsbook provider, which enables those tribes who want to harness the power of their brand to take full ownership of the sports betting value chain.

It should be emphasized that neither approach is necessarily the right or wrong way, each tribe will have different assets and requirements to consider before coming to a decision. At Kambi, we have supported tribes with both strategic routes and believe that neither option is the lesser of the two – both can prove successful depending on their fit with a particular tribe’s strategic approach.

However, if a tribe selects the avenue of partnering with a sportsbook provider to launch sports betting under its own brand, potential partners must ensure that the process is as consultative as possible – prioritizing an open dialogue that ensures the sportsbook fits seamlessly with the tribe’s established brand. The extensive differentiation capabilities offered by Kambi’s flexible integration means our partners can build a sportsbook that coalesces with their existing offering.

A core asset that tribal operators can take advantage of is the recognition and trust in their brands. Partnering with a B2B provider to launch online sports betting can empower the tribe to leverage that trust and harness the full power of the brand. At the same time, it can significantly boost the brand’s reach and widen the customer acquisition funnel. Furthermore, the right B2B partner can further enhance this by seamlessly integrating with any existing customer loyalty program the operator has in place.

The future of the tribal gaming industry has never looked brighter as we head into 2022. Tribal gaming enterprises are leading the way in new forms of gaming and technology and the Indian gaming community’s goal remains to provide best-in-class entertainment experiences to their patrons. They are constantly looking for new ways to differentiate and innovate and the advancement of technology will continue to influence the industry. For tribes looking to offer sports betting, the investment in market-leading technology should be at the top of their list.

For years, tribes have not only invested heavily in their properties, but also their people. As they move forward with sports betting, wherever they are in the process, they are in a strong position to build on their progress in 2022 and beyond. Having the right partnerships in place can be the first step on the road to long-term success.

Originally appeared on SBC Americas

If you’d like to discuss how Kambi can help you harness the power of your brand with a branded sportsbook, the Kambi team will be attending the Indian Gaming Tradeshow & Convention on April 19-22. Come and grab a coffee at booth 466

Just like OddsJet, all the listed betting sites use SSL certificates to secure your connection with their sites through encryption. Simply note the green padlock in your browser as well as the ‘https’ in the URL bar, as opposed to simply ‘http’.

How do betting sites make money?

The aim for a betting site is to make a little bit of money on each and every event – no matter the result. They do this by integrating a profit margin into their odds. This odds margin is essentially what betting sites charge for accepting your bet. The approach to setting the odds margin can vary significantly between betting sites. Some charge as little as 1.5% to 3% for the top sports and leagues, while others can charge 5% or 6%. However, sometimes a betting site can specialize in a particular sport, charging only 2% or 3% for their sport of focus, then charging 5% to 10% on other sports. Those that charge a higher margin also tend to offer new customer bonuses.

While overall odds margins can be important to consider for a macro-level view of a betting site’s odds competitiveness, at a micro-level, regardless of margin, each betting site will change their odds for a given event in order to balance their own book of payout liabilities. Hence, for your particular bets of interest, any of OddsJet’s betting sites could have your best odds and highest potential payout. Thus, it always makes sense for bettors to compare odds for wagers that could yield high potential payouts, as such payouts can differ significantly between betting sites.

He added: “Responsible gambling must also be high on the agenda when partnering with an ambassador as they can share messaging on the topic of ensuring people they’re reaching out to gamble responsibly and working with the brands to ensure that they promote tools they are offering to ensure responsible gambling protocols are met.”

Connecting Brands: How influencer marketing has helped the sports sector ride the wave of the pandemic

“With no fans in stadia at the minute, brands have to work harder with the rights holders to maximise the rights in their agreement, but you have to be on the front foot, proactive and creative to ensure you keep activating and be front of mind to engage with the team’s fan base,” Yershon stressed.

Utilising brand ambassadors has emerged as a strategy to drive engagement with sports fans as access to the ambassador by video call during the COVID-19 period has enabled content to be created, which can benefit the brand.

For instance, for sports betting brands, the ambassador can preview and offer opinions on upcoming games which can be shared on social media and also to give the internal workplace a boost, the ambassador can be used for workplace motivation in a positive way.

Looking at brand partnerships with sports clubs and in particular, football clubs, virtual player access days have been a way of allowing the brand access to players.

“Brand ambassadors for sports gaming brands are very popular and in particular for brands in newly regulated territories. They can be extremely valuable to gain credibility and trust with players as well as give an edge against competitors, by having a differentiated offering.

“Like sponsorship activation, it’s all well and good securing a brand ambassador, but it’s vitally important to create an activation plan for the ambassador so that the players image is used from the outset to promote the brand positively and then securing regular content from the ambassador is important to maintain the connection so that customers can be engaged and the brand can promote themselves digitally.”

Yershon shared that social media is playing a key role to engage with customers, with Twitter and Instagram among other networking platforms, becoming the primary channels for fans to stay in the loop with their favourite brands and teams.

He continued: “Before securing an ambassador it’s important to ensure they match the core values of the brand, have a significant following, and are naturally engaging in front of the camera.

“By having a strong social media following across multiple platforms means the brand immediately benefits by being able to engage and reach out to the ambassadors’ followers over a period that the agreement lasts for.”

He also highlighted that retired football players are beginning to take on roles as influencers: “In football especially, with TV and radio channels adding more talent to their roster as summarisers and pundits, this means that brands can choose to bring these talents on board as they are relevant, in the limelight and therefore can help them with their objectives.

“Most top sportsbooks have ambassadors to give regular content across football and horse racing in particular. Examples include Coral with Alan Shearer, BetVictor with Michael Owen, William Hill with Sir AP McCoy, and Paddy Power with Ruby Walsh.”

Connecting Brands has worked with the likes of Arsenal legend Ray Parlour, Liverpool star John Barnes and Spanish striker Fernando Morientes, who served as brand ambassador for Marca Apuestas across the 2018/19 season, as well as horse racing jockey Ben Curtis, cricketer Matt Prior and darts legend Phil Taylor.

Image: Connecting Brands

Yershon also emphasised the importance of influencer marketers’ awareness of the products and services they are promoting.

“As a brand, the main asset gives you the ability to utilise the talent’s image and intellectual property rights, which can immediately help based on the talent’s identity and a positive association.

“With social media becoming a very important channel of marketing, securing a brand ambassador who has a significant and engaged following can also be a huge advantage. Ambassador talent can also differentiate your brand in the market place you operate in.

“Brand ambassadors should know the brand, what they stand for, which then will give them full confidence to promote the product and educate the consumers in the target market.”

He added: “Responsible gambling must also be high on the agenda when partnering with an ambassador as they can share messaging on the topic of ensuring people they’re reaching out to gamble responsibly and working with the brands to ensure that they promote tools they are offering to ensure responsible gambling protocols are met.”

With the 2005 Gambling Act review ongoing and Prime Minister Boris Johnson ‘likely’ to back a ban on gambling operators sponsoring football jerseys, Yershon hypothesised that this might lead to more clubs and brands investing in digital marketing strategies instead.

“I agree that the new review should result in reducing restrictions on the current betting landscape in football and it does look as though in the not too distant future there will be a ban on betting sponsors on UK football shirts,” he noted.

“I don’t think, however, that this will stop betting brands being able to partner with clubs. So expect betting brands to be able to have LED advertising and deliver content with players, but social media access will be reduced to ensure targeting doesn’t reach fans who are underage to gamble.

“In other sports, such as horse racing and darts, where betting sponsors account for a huge amount of sponsorship of events, it will be a massive decision, should the new Act be reflective on these sports. Not allowing betting brands to sponsor shirts in the UK will mean more spend will be put digitally.”

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