McBookie Sportsbook

McBookie’s approach to free bets and bonuses is much different than what other bookies offer. While new players will get a welcome bonus, free bets and other promos are reserved for the Tartan club members.

One of the betting site’s most notable features is the simplicity of the website. It boasts a pretty clean design that allows easy navigation and a first-class betting experience across all devices. Using the site is easy even for beginners, while seasoned Scottish punters will have no problem finding the bets they love the most.

To sign up, you need to click on the appropriate button and follow the on-screen instructions. When you’re ready to invest, log in with your new credentials and place your first bet.

“You’ve got some very big brands that have extremely big budgets, and spend a lot on customer acquisition. They’re willing to go quite some time losing money on their users just to get the biggest piece of the pie,” Burton told Yahoo Finance Canada in a phone interview.

Canadian sports-betting firm FansUnite doesn’t want your bets

FansUnite Entertainment (FANS.CN) makes most of its money from a sports gambling website it acquired last year that “strives to be the number one choice for Scottish punters.” McBookie’s U.K.-centric menu of sports-betting action lists two kinds of rugby, and something called Gaelic hurling, among its offerings.

Given the lofty expectations for legal single-sports betting in Canada, one might expect the Vancouver-based firm to launch a sportsbook for Canadian hosers to bet on hockey, curling, and lacrosse. However, CEO Scott Burton isn’t sure a Canuck cousin to McBookie is the best play for his company. That’s because of how the industry is taking shape in the United States.

“You’ve got some very big brands that have extremely big budgets, and spend a lot on customer acquisition. They’re willing to go quite some time losing money on their users just to get the biggest piece of the pie,” Burton told Yahoo Finance Canada in a phone interview.

“That doesn’t necessarily play well for a Canadian small cap like ourselves.”

The United States has had a three-year head start on Canada, which legalized betting on individual sporting events last month. Canadian sports fans were previously limited to wagers spanning multiple events, known as parlays. The change has caught the attention of big land-based casino operators, as well as large digital sportsbooks like Boston-based DraftKings (DKNG) and Australia’s PointsBet (PBH.AX), who see a lucrative emerging market.

Analysts expect Canada will be the next big front in the advertising and marketing war raging in the U.S., as the provinces and territories open up to private operators. Chad Beynon, a New York-based analyst with Macquarie Capital, recently pegged the cost of acquiring sports-betting customers at as high as US$700 each in states where sports betting is legal.

FansUnite acquired McBookie in March 2020 for $2.2 million, shortly before the company went public on the Canadian Securities Exchange. In its latest quarter, the Scotland-focused sportsbook accounted for 92 per cent of the company’s $1.07 million in reported revenue.

While FansUnite relies directly on the betting public today, Burton would rather sell the company’s technology to big gaming operators than compete against them in his home market.

“We do see a big opportunity in the technology provision side of things. Let the other operators like FanDuel and DraftKings and MGM and Penn Gaming in the U.S. go at it on the direct-to-consumer front,” said Burton, who joined the company when it acquired another Canadian gaming firm in August.

“If it doesn’t look like we’re going to be a technology provider to anyone significant in Canada, then we’ll probably look to enter directly ourselves.”

Unlike many rivals in the sports-betting industry, FansUnite does not rely on partners for its technology. The company has a unique platform for sports and esports, which includes pre-match betting, in-play betting, daily fantasy content, as well as a certified random number generator to produce casino-style chance games.

FansUnite has licensed its business-to-business technology in several jurisdictions in Latin America and Europe. The company expects selling the technology to power digital sportsbooks will be a winning bet in Canada, with major companies from media conglomerates to sports leagues looking to offer betting, esports and online casino experiences.

While Burton isn’t totally ruling out a Canadian McBookie, he’s not assuming FansUnite or its gaming peers would have a meaningful homefield advantage when it comes to luring Canadian customers.

“There may not be a big advantage to the Canadian groups, other than the ones that already own the media,” he said. “Groups like Rogers and Bell, I think they have a good shot at capturing good market share.”

Jeff Lagerquist is a senior reporter at Yahoo Finance Canada. Follow him on Twitter @jefflagerquist.

In its own bio, amid mentions of Dunblane’s own tennis star Andy Murray and the Scotland football team, the company suggests it puts “Scottish sport and Scottish punters first.” The website design in a dark blue and white style with a thistle logo leaves visitors in no doubt they have virtually travelled north of the border.

Live Betting & Streaming – In-play options available

McBookie offer no live streaming or audio options which leaves them lagging behind their competition.

The only area of the website with added value in terms of journalistic content is found under the homepage Blog tab where written pundit pieces can be found on upcoming sports events. The preview pieces contain tips and are mostly available on Football and Horse Racing markets.

With many of the market leaders now further expanding their blogs and news sites, this is definitely an area that can be improved. McBookie’s Scots-first policy suggests teaming up with a football from the past or a local trainer could help boost their following but as of yet this is not an avenue they appear to have explored.

McBookie In-Play

McBookie’s in-play activity is comprehensive. A full range of markets are available on current sports markets with major match prices visible on a catch-all main screen and detailed match markets available within each game screen.

On the bigger football matches the number of markets available may disappoint in-play backers, but the core markets are there and the graphics and live statistics are also basic.

Other bookies do this better, but McBookie customers cannot complain that what is available is not delivered efficiently.

In-play betting is available on all major sports such as Football, Cricket and Basketball. Forthcoming events that will be available in-play are listed on the site.

With plenty of horse racing venues found in Scotland it is no surprise that football and racing are the featured sports on the website and that increased focus is concentrated in these areas.

McBookie has grown the in-play markets and blog content in recent years, but generally there is the feel that they are happy to be a small Scottish salmon in a very large betting pond.

McBookie offers all expected ante-post and in-play markets on worldwide sport, but seasoned with Scotland throughout. The overly prominent Scottish slant to the offerings serves a purpose north of the Border, but has the potential to rile those from further afield and can immediately limit their allure.

They have grown a range of enhancements and bonuses, which match their competitors and heightens the value of the betting experience offered.

The website is one where a customer would say it’s okay rather than incredible. McBookie do the basics well, but there are few bells and whistles, or indeed reel pipes, to convert a basic betting experience into an extraordinary one. In addition, the mobile app is some way behind hitting the basic level.

Vancouver, British Columbia and Dundee, Scotland–(Newsfile Corp. – May 20, 2020) – FansUnite Entertainment Inc. (CSE: FANS) (“FansUnite” or the “Company”) is pleased to introduce the acquisition of McBookie Ltd., a leading provider of regulated betting services in the United Kingdom. The recent acquisition of McBookie provides a strong foundation for the future of FansUnite as the Company continues to look to consolidate assets in leading regulated gaming jurisdictions such as the U.K.

FansUnite Entertainment Inc. Introduces McBookie Ltd Acquisition

Vancouver, British Columbia and Dundee, Scotland–(Newsfile Corp. – May 20, 2020) – FansUnite Entertainment Inc. (CSE: FANS) (“FansUnite” or the “Company”) is pleased to introduce the acquisition of McBookie Ltd., a leading provider of regulated betting services in the United Kingdom. The recent acquisition of McBookie provides a strong foundation for the future of FansUnite as the Company continues to look to consolidate assets in leading regulated gaming jurisdictions such as the U.K.

McBookie has been operating in the UK market since 2009 and provides its customers with sports betting, casino and virtual sports offerings. Currently, the company highlights approximately 10,000 active members and has handled a total of $340M CAD in betting since inception. In the last three years alone, McBookie has taken over $135M CAD in betting volume onto their platform. In the current climate, the casino and virtual offerings have continued to grow as new players are signing up to the McBookie platform to take advantage of online offerings.

“We have always believed in the huge potential of the McBookie brand and our most recent investment will allow us to provide this asset with the necessary resources to become a leader in the UK market,” said Darius Eghdami, Chairman and CEO of FansUnite Entertainment “Remarkably, McBookie has been able to build their brand and customer base through mostly organic channels. Paul Petrie and Damian Walker are excellent operators and with our team, we will now be able to assist them in continuing to grow their membership base and increasing their betting volume.”

“These are exciting times ahead and we look forward to working with the FansUnite team to continue to grow the McBookie platform throughout the UK,” said Paul Petrie, founder and Director of McBookie.

“With little or no sport for customers to bet on since the middle of March, we have been extremely encouraged by the strong performance of the casino and virtuals,” continued Damian Walker, founder and Director of McBookie, “With leagues such as the German Bundesliga already returning this past weekend, we would expect these numbers to continue to grow once customers return to the site as sports continue to come back.”

The net revenue for gambling in Great Britain increased from roughly 8.4 billion British pounds in 2011 to approximately 14.4 billion British pounds in 2018. 1

About FansUnite Entertainment Inc.

FansUnite is a sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. The principal business is operating the FansUnite Sportsbook and the website of its wholly-owned subsidiary, McBookie Limited, offering online gaming services to the UK market. FansUnite is also a provider of technology solutions, products and services in the gaming and entertainment industry and looks to acquire technology platforms and assets with high-growth potential in new or developing markets.

For further information, please contact:

Darius Eghdami
Chief Executive Officer
[email protected]
(778) 558-9067

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDERS HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Unit E/9, Knoll Business Centre 325-327 Old Shoreham Road

By UK-based operator sees 69% turnover rise year-on-year Vancouver, British Columbia–(Newsfile Corp. – February 7, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company“) is pleased to report that McBookie Ltd (“McBookie“), a subsidiary of FansUnite has shown significant year-on-year growth, in terms of turnover and gross win on both their sportsbook and casino. Annual turnover in 2021 across both channels increased to $63.2 million CAD – up from $37.5 million CAD in 2020 – an increase of 69%. Sportsbook turnover increased 53%, from $14.7 million CAD to $22.5 million CAD, whilst casino turnover was up from $22.7 million CAD to $40.6 million CAD – a 79% increase. As a result, the gross win across both channels increased by 49%, to $2.8 million CAD from $1.9 million CAD, with the Gross Margin up from .71 million CAD in 2020 to $1.03 million in 2021, or 38% and 37%, respectively, expressed as a percentage of revenues. “McBookie continues to produce significant growth year after year and has positioned themselves as the go-to sportsbook for the Scottish sports audience,” said Scott Burton, CEO of FansUnite. “Kicking off 2022 with the second best month in the company’s 10-plus-year history, while seeing increases on both their casino and sportsbook turnover, is a credit to their leadership and a testament to the brand’s imprint on their region. We look forward to further growth in 2022.” McBookie has continued the strong 2021 performance with outstanding results in January, which produced a combined gross win across Sportsbook and Casino of $465,000 CAD. “The last 12 months were extremely encouraging for McBookie and we expect to back that up in 2022 with even stronger results thanks to the significant backing of FansUnite and their team,” said Damian Walker, Director of McBookie. “Moving forward, we are looking to take up some really exciting opportunities in the Scottish marketplace and take the business to the next level.” About FansUnite Entertainment Inc. FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The Company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content. About McBookie Ltd. McBookie is a UK-based bookmaker that offers an online sportsbook, casino and virtual games largely to the Scottish marketplace. A division of Fans Unite, McBookie Ltd was the first acquisition of Fans Unite back in 2020. For further information, please contact: Prit Singh, Investor Relations at FansUnite DISCLAIMER REGARDING FINANCIAL INFORMATION: The preliminary financial information set forth in this news release has been prepared by management based on information currently available to the Company and is unaudited. Accordingly, such financial information may be subject to change. All financial information contained in this news release is qualified in its entirety with reference to the Company’s audited financial statements for the financial year ended December 31, 2021, which will be filed on SEDAR as required by applicable laws. While the Company does not expect there to be any material changes to the financial information presented in this news release, to the extent that it is inconsistent with the information contained in the Company’s audited financial statements for the financial year ended December 31, 2021, the financial information contained in this news release shall be deemed to be modified or superseded by the Company’s audited financial statements. The making of a modifying or superseding statement shall not be deemed an admission for any purposes that the modified or superseded statement, when made, constituted a misrepresentation for purposes of applicable securities laws. FORWARD-LOOKING INFORMATION: This news release contains certain statements that may constitute forward-looking information under ‎applicable securities laws. All statements, other than those of historical fact, which address activities, ‎events, outcomes, results, developments, performance or achievements that FansUnite anticipates or ‎expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such ‎as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, ‎‎”anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or ‎statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, ‎‎”would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to ‎pass. Forward-looking statements in this news release include, but are not limited to, discussion of future performance and ability to take up opportunities in the Scottish marketplace. Forward-looking information are based on assumptions and analyses made by the Company in light of its ‎experience and its perception of historical trends, current conditions and expected future developments, ‎including, but not limited to, expectations and assumptions concerning: interest and foreign exchange ‎rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the online ‎gambling and sports betting industry; the regulatory environment applicable to online gambling and sports ‎betting; the technological infrastructure and support needed to host the Company’s online gambling and ‎sports betting platforms and applications; any cryptocurrency applications to the Company’s business; ‎and the Company’s growth plan. While FansUnite considers these assumptions to be reasonable, based ‎on information currently available, they may prove to be incorrect. Readers are cautioned not to place ‎undue reliance on forward-looking information. In addition, forward-looking information necessarily involve ‎known and unknown risks, including, without limitation, risks associated with general economic conditions; ‎risks associated with the regulatory environments in the jurisdictions the Company operates in; ‎technology-related risks that could adversely effect the Company’s ability to operate its online gambling ‎and sports betting platforms and applications, risks related to the novel coronavirus (COVID-19) global ‎pandemic and any effects it might have on the Company’s business thereto. Readers are cautioned that ‎the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that ‎could cause anticipated opportunities and actual results to differ materially, please refer to the public ‎filings of FansUnite which are available on SEDAR at www.sedar.com . Readers are further cautioned not ‎to place undue reliance on forward-looking information as there can be no assurance that the plans, ‎intentions or expectations upon which they are placed will occur. Such information, although considered ‎reasonable by management at the time of preparation, may prove to be incorrect and actual results may ‎differ materially from those anticipated. Forward-looking information contained in this news release are ‎expressly qualified by this cautionary sta
tement and reflect our expectations as of the date hereof, and ‎thus are subject to change thereafter. FansUnite disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, ‎except as required by applicable law. ‎ NON-IFRS FINANCIAL MEASURES: This news release refers to certain non-International Financial Reporting Standards (“IFRS“) measures. Gross win is not a recognized performance measure under IFRS. Gross win does not have a standardized meaning prescribed by IFRS and therefore may not be comparable to similar measures presented by other issuers. Gross win is a non-IFRS measure which represents house wins, less house losses and bonuses given to customers. The most directly comparable measure to gross win calculated in accordance with IFRS is net revenue from gaming operations. Readers are cautioned that these measures should not be construed as an alternative to measures determined in accordance with IFRS as an indication of the Company’s performance. To view the source version of this press release, please visit https://www.newsfilecorp.com/release/112956

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McBookie: the Rise of Fansunite Entertainment Inc (OTCMKTS: FUNFF)

Fansunite Entertainment Inc (OTCMKTS: FUNFF) is making a powerful move up the charts in recent days after the Company reported it’s wholly owned subsidiary McBookie closed out October with the highest increase in monthly revenue and gross margin in the company’s 10-year history totaling $7.3M in total betting volume being placed during the month. Much of the growth was attributed to the unveiling of McBookie’s live casino games and increased activity in sports betting.

Fansunite is at the right place at the right time with the global online betting market expected to surpass $100 billion this year. The Company has also been making moves behind the scenes reporting it has received approval to officially “uplist” from the Pink® market to the OTCQB Venture Market (“OTCQB”). The common shares will trade under the symbol FUNFF. According to Company management; “The next step is to effectively market the Chameleon Gaming Platform to sportsbooks’

Fansunite Entertainment Inc (CNSX: FANS) (OTCMKTS: FUNFF) operating out of Vanouver, Canada is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one of a kind complete iGaming platform, Chameleon Gaming Platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high-growth potential in new or developing markets.

Fansunite operates multiple esports properties which include: ggking.com, vie.gg, esportspools.com and flux.gg. The Company has previously held online gaming licenses in the Isle of Man and still maintains infrastructure there. The Company has two wholly owned subsidiary companies in Malta that are in the license application process through the Malta Gaming Authority; MGA. Licenses are expected to be received in Q32020. The first license is a business to business (“B2B”) Critical Gaming Supply License which will allow the Company to sell its software services to other gaming operators. The second license will be a business to consumer (“B2C”) license to allow the Company to operate its own direct to consumer sites. The Company is applying for all 4 classes of a B2C license.

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FansUnite subsidiary Askott Games is currently completing its fourth game with plans for over ten within the next 12 months. Askott recently launched a dedicated Askott Games (askott.games) site and begin business development. In October Askott signed a distribution agreement with a leading online casino games aggregator to distribute its proprietary Random Number Generated (RNG) games to online casinos and sportsbooks in the European market. FansUnite recenlty signed a partnership with Pinnacle Solutions a global leader in online sports betting. FansUnite plans to incorporate Pinnacle’s new esports data and odds feed into its Chameleon Gaming Platform. The partnership is part of its strategic plan to collaborate with the best data providers for its esports betting offering.

Earlier this month FansUnite reported its wholly owned subsidiary McBookie closed out October with the highest increase in monthly revenue and gross margin in the company’s 10-year history. The UK Sportsbook set company records with triple-digit growth in multiple areas, led by a 433% increase in overall revenue compared to October 2019 and a total Gross win of $602K CAD during the month. Much of the growth was attributed to the unveiling of McBookie’s live casino games and increased activity in sports betting which resulted in $7.3M in total betting volume being placed during the month.

McBookie’s new Live Casino product, encompassing multiple tables and variations of blackjack, roulette and baccarat, all with live real dealers, garnered substantial interest from online bettors. Betting volume was $5.1M CAD, an increase of 460% as compared to October 2019. Gross Win was $197K CAD an increase of 679% as compared to October 2019.

McBookie added new features, including ‘bet builder’, which enables online bettors to fully customize and build their bets across any number of markets, and instantly receive a price on their desired wager. The user-friendly feature combined with a full slate of English soccer fixtures and the Scottish National Soccer Team’s presence in the prestigious UEFA European Championship qualifiers, helped propel the company to new financial heights. Betting volume was $2.2M CAD, an increase of 188% as compared to October 2019. Gross Win was $405K CAD, an increase of 363% as compared to October 2019.

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Fansunite Entertainment is making a powerful move up the charts in recent days after the Company reported it’s wholly owned subsidiary McBookie closed out October with the highest increase in monthly revenue and gross margin in the company’s 10-year history totaling $7.3M in total betting volume being placed during the month. Much of the growth was attributed to the unveiling of McBookie’s live casino games and increased activity in sports betting. Fansunite is at the right place at the right time with the global online betting market expected to surpass $100 billion this year. The Company has also been making moves behind the scenes reporting it has received approval to officially “uplist” from the Pink® market to the OTCQB Venture Market (“OTCQB”). The common shares will trade under the symbol FUNFF. According to Company management; “The next step is to effectively market the Chameleon Gaming Platform to sportsbooks’ We will be updating on FansUnite when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with FansUnite.