Moosh Sportsbook
Most recently, you have probably read about Mattress Mack. This guy owns a furniture store in Texas and runs specials all the time where he ties sporting events in with his giveaways. No matter the reason, the guy sucks at picking winners at sportsbooks. You can see Mattress Mack’s betting record here.
What is a Mush?
There are a great deal of intricacies in sports betting. You have many factors which go into betting on a game. Hopefully you are able to factor in all variables and see a clear edge. You can then bet that edge and make a profit. That is, unless you are a mush.
Simple put, a mush is a person who loses games. But they don’t just lose more than they win. They are so good at picking losers (which they think will be winners) that other people are aware of it and sometimes will cancel their own bet or even bet opposite.
In casino terms, a mush would be akin to a “cooler”. A cooler is a person who sits at a hot table and “cools” the table. Whether it be by his own play (screwing up the deck), his distracting personality, or the invisible cloud which hovers over him at all times, he is a curse on the table at which he sites. He and everyone around him start losing their hands. They even did a very well-made movie featuring a cooler called… that’s right.. “The Cooler“. It features William H. Macy and Alec Baldwin.
Anyone belonging to a group of friends that bets on sports knows of a mush or knows a mush personally. In my own sports bar betting days, we had a mush who worked as a bartender there. I remember one time in particular, a bar patron had placed a bet on his beloved N.Y. Giants against the Ravens in Super Bowl 35. He was pumped when he came in that day. That is until he asked our mush which side he bet. When he learned that the mush bet the Giants too he fell into despair. There was no consoling him.
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Moosh | Horse Profile & Form
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
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Sign up to Paddy Power and get £20 back as cash if your bet loses
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses Paddy Power will refund your stake in CASH. Max refund for this offer is €/£20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply
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Sign up to Coral, place a qualifying bet of £5 and get 1x £20 free bet
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Our most successful exits to date are: Visiometrics S.L. Period: 2013 2015 ROI: Transaction value: 7x 125m EUR Visiometrics is a medtech company that designs, manufactures and markets ophthalmic diagnostic instruments. Its products are used to measure objectively a person s visual acuity. This measurement can be used to determine the various elements of the eye that affect visual acuity, such as the very early stages of cataract formation. In December 2015, Visiometrics was acquired by the listed company Halma Plc. Visiometrics is now part of Halma s Medical sector, which includes devices used to assess eye health, assist with eye surgery and primary care applications. Global Digital Services Period: 2012 2016 ROI: Transaction value: 11x 24.8m EUR Global Digital Services was active in the field of social media, with the business idea to acquire companies active within the digital space. GDS was primarily active in the Asian market and focus was on finding early stage companies and grow them. GDS also worked with and acquired companies with a strong online presence within Social Media. In the fall of 2016, the majority of the company was acquired by a private company at a premium. ATLAS CAPITAL GROUP 5
ALPHA INVEST Atlas Capital Group S.A 2, rue Drosbach, L-3372 Leudelange, Luxembourg
CONTENT Executive Summary 3 Atlas Capital Group and the Investment 4 Lifvs Scandinavia – unmanned grocery stores 6 Ringtail Interactive – a social gaming studio 12 Moosh.pt – Portuguese betting & casino 16 The Park – Nordic coworking 20 Financials & projections 27 Investment Details 28 Summary 30 ATLAS CAPITAL GROUP 1
EXECUTIVE SUMMARY Atlas Capital Group S.A. (ACG) is a venture capital firm, started in 2011, which invests in early stage and growth companies Fully divested two ventures with returns of 7x for a 2.5 year investment and 11x for a 4 year investment The individuals behind ACG combine solid venture capital experience with a strong entrepreneurial as well as business growth and improvement knowledge ACG s portfolio today consists of a number of companies in different stages, of which four are chosen to be included in ACG Alpha Invest, based on their maturity and favourable risk/reward combination ACG Alpha Invest is ACG s first fund like structure where investors can take exclusive part of multiple growth ventures journeys, via acquiring shares from ACG s present stock ACG Alpha Invest today holds between 12 16 % of each venture, aiming at divesting with at least a 7x return within 5 years For ACG Alpha Invest fund, ACG will raise up to SEK 50 million, with minimum investment at SEK 1 million All four ventures are relatively early stage, but all are in launch phase and have established and proven business models Lifvs Scandinavia: the first chain of unmanned grocery stores in the Nordics. Opened its first store in March 2019, with 6 stores by the end of 2019 and aiming at 28 by end of 2020. Apart from expansion of today s stores in Sweden, plans for both conceptual and geographical expansions are already in place Ringtail Interactive: a Swedish social gaming studio. Having iteratively soft-launched and improved its first game, Harveston, which is creating very solid and strong market ratings, it is now about to launch full force. More games are in the development pipeline, including potentially very fruitful IP launches Moosh.pt: a fully licensed online sports betting and casino operator in Portugal. One of very few operators having received licenses to provide online gaming in Portugal, a newly regulated gaming market which in terms of online/offline gaming ratio is where Sweden was around 2005. The team is highly qualified and the launch of the full platform in January 2020 marked a defining break-through The Park: one of the first coworking spaces in Stockholm, opening its first location in 2002. Today The Park operates three venues with 14,000 sqm, with solid and improving margins. During 2021 the combined floor space will double to 28,000 sqm, including both new venues in Stockholm and expansion to Gothenburg and Malmö THE FOUR ACG ALPHA INVEST CASES The ACG Alpha Invest investment vehicle consists of four different ventures, which are briefly presented here. For further information on any of them, feel free to contact ACG at any time. ATLAS CAPITAL GROUP 3
ATLAS CAPITAL GROUP AND THE INVESTMENT Atlas Capital Group S.A. (ACG) is a privately owned company, with no ties to any other financial corporation. ACG invests in early-stage projects, either in the start-up phase or in the first seed rounds. ACG invests in companies with an attractive business model, a strong entrepreneurial team, and always with a clear exit plan in mind. ACG strives to be an active owner in the investments, always engaged at a board level of the companies invested in. This is ACG s way of guaranteeing influence and control of the development of the investments. ACG has a long history of identifying and investing in early stage companies and has a proven track record of taking companies from small start-ups to successful exits. The initial investments are mostly done with internal funds, while external investors are invited to take part of the projects once they have matured and are ready for market. This way ACG takes the initial risk; when external investors are invited, the main hurdles for the company are already cleared. At the point when the company is ready to grow, investors are either invited to participate in the capitalization of the company or to invest in shares held by ACG. More often than not, investors join the project in a combination of these two scenarios. ACG is not limited to any specific industries, but rather an opportunistic approach based on three evaluation criterias: 1. The people behind the venture 2. The market, the business idea and the opportunity to significantly develop the business 3. The potential of the venture. As a venture grows and becomes successful, ACG can then open up the opportunity to the ACG next stage investor network to invest and thereafter continue to grow the venture towards a larger exit As ACG enters early and often finances much of the ventures early development, by the time the venture is ready for the next stage external investors, ACG normally holds a majority of the shares. Thus, in many cases, the only way for external investors to, at this point, invest in these ventures is via the ACG ownership. ACG has now decided to bundle together ownership in a few specific portfolio ventures into one investment vehicle, ACG Alpha Invest, from which investors can buy into all of them at once. The common trait of the ventures is that all are relatively early stage but with already proven business models. That said, risk and reward varies somewhat between them, making them an attractive portfolio when combined. In addition to the four Alpha cases, ACG is currently invested in a number of promising businesses. Many of these will be ready for investors in one to two years and will be part of our next portfolio. BACKGROUND ACG Alpha Invest is likely to be the first of several similar structures, as a complement to the traditional way of entering into the ventures presented by ACG. Atlas Capital Group S.A. (ACG) was founded in 2011, by Claës Lundström and Anders Holmgren. Both founding partners have a previous successful history as entrepreneurs and decided to combine this experience with the financial capacity in order to help other entrepreneurs to succeed. The business model is simple find entrepreneurs with a promising idea and assist them on their way to success. Since the foundation of ACG, the company has invested in 20+ businesses. This track record includes several sizable exits, and a number of companies that are currently on a very promising path. 4 ATLAS CAPITAL GROUP
Our most successful exits to date are: Visiometrics S.L. Period: 2013 2015 ROI: Transaction value: 7x 125m EUR Visiometrics is a medtech company that designs, manufactures and markets ophthalmic diagnostic instruments. Its products are used to measure objectively a person s visual acuity. This measurement can be used to determine the various elements of the eye that affect visual acuity, such as the very early stages of cataract formation. In December 2015, Visiometrics was acquired by the listed company Halma Plc. Visiometrics is now part of Halma s Medical sector, which includes devices used to assess eye health, assist with eye surgery and primary care applications. Global Digital Services Period: 2012 2016 ROI: Transaction value: 11x 24.8m EUR Global Digital Services was active in the field of social media, with the business idea to acquire companies active within the digital space. GDS was primarily active in the Asian market and focus was on finding early stage companies and grow them. GDS also worked with and acquired companies with a strong online presence within Social Media. In the fall of 2016, the majority of the company was acquired by a private company at a premium. ATLAS CAPITAL GROUP 5
Lifvs Scandinavia LIFVS SCANDINAVIA Europe s largest unmanned grocery store chain. THE MARKET The Swedish food industry has an annual turnover of SEK 300bn, making it one of the key industries in the country. Growth is stable, in line with general population increase. The industry trend has been evident: small local grocery stores are being replaced by big box stores, often near larger shopping malls or industry lots. Over 4300 grocery stores have closed down in Sweden the last 30 years, mainly in rural areas. Running a local countryside grocery store is simply often not profitable, leading to decreased service and eventually depopulation in many rural areas. THE CASE The idea with Lifvs is to run small, smart and unmanned grocery stores, initially in communities slightly further away from existing stores; eventually Lifvs will also establish in more central locations. By providing a full assortment of around 500 different articles, Lifvs will be a perfect alternative both for those who wish to do all their grocery shopping there and those who just need to add some last minute items. Lifvs is open 24/7. The environment is always in focus, both in terms of an eco-friendly and often Nordic produced assortment and in terms of local collaborations for minimisation of waste and strengthening of communities. THE KEY TO THE LIFVS BUSINESS MODEL is that every step, from logistics to procurement, via marketing and communication, all the way to the actual shopping experience, can be made smarter and more relevant through technology. The technological solutions facilitate a store that is unmanned and always open, where the customers can shop whenever they want. The team behind Lifvs has great experience of B2C, digital business models and technological innovation. This experience makes Lifvs a key player in running general Food Tech development. Thanks to its technology driven business model, Lifvs meets a niche demand in the market, namely providing fresh full assortment near home, also outside of urban areas. 6 ATLAS CAPITAL GROUP
Lifvs Scandinavia Mobile store 25 sqm 500 different goods (SKU) Tailor made movable container ATLAS CAPITAL GROUP 7
Lifvs Scandinavia The stores are small, 20 45 sqm, but still keep over 500 different articles in stock, chosen in order for customers to be able to shop just about all of their food in their local Lifvs store. The company establishes new stores on a cluster by cluster basis, where one cluster typically consists of 4 6 stores. Logistics and stock keeping runs via the same logic, where 1 2 clusters share a perishable goods storage and 3 4 clusters share a non-perishable goods storage. Lifvs only works with a few dedicated suppliers, leading to better prices and terms. The customer uses the Lifvs app to open the door to the store, to scan goods and to pay. Through the app, Lifvs has access to all customer data, leading to vast opportunities of tailor made communication. It also implies possibilities to offer suppliers both relevant ad opportunities and add-on sales. Lifvs orders directly from supplier, who delivers straight to the storage units. Perishable goods deliveries up to five times per week, non-perishable up to twice per week. Cluster hub with perishable goods storage Non-perishable goods storage Cluster hub with perishable goods storage Cluster hub with perishable goods storage Cluster hub with perishable goods storage 8 ATLAS CAPITAL GROUP
Lifvs Scandinavia How it works Registration in app Store door opens via app Customer picks up goods Scanning goods in app Payment via app Customer leaves store ATLAS CAPITAL GROUP 9
Lifvs Scandinavia Lifvs has already attracted significant interest, both from media and the industry. 10 ATLAS CAPITAL GROUP
Lifvs Scandinavia FOUR KEYS IN THE LIFVS CONCEPT makes it much more scalable than other concepts on the market: The technology is top of the class, built for expansion and Lifvs owns all IP (Intellectual Property) Store production is made very efficient it takes less than one week from municipality permits in place to store opening There are two standardised store designs duplication is extremely simple Through the cluster business model, Lifvs does not expand one but many stores at the time Stores opened Thanks to its scalability, Lifvs has a very ambitious growth plan for the Swedish market: 2019 2020 2021 2022 Number of stores 6 25 130 300 Turnover (MSEK) 2 19 170 750 EBITDA (MSEK) (-7) (-21) -35 20 Each new store implies an upfront investment of roughly SEK 250 000 and monthly leasing costs of SEK 14 000. From month twelve, a store is estimated to have a monthly turnover of SEK 300 000 ex VAT; the store then provides a 9% operating margin. Lifvs has already attracted significant interest, both from media and the industry, further establishing the company as a true food tech leader. THE POTENTIAL The business plan for the coming years combine continued growth in Sweden with both international expansion and further concept development. Areas that are being analysed include grocery bag and parcel pickups, readymade food, locally adjusted assortment and licensing of the technology to other actors within retail. Our vision is that Lifvs within 2 years will either be acquired by a larger venture capital firm or by an industry player. ACG Alpha Invest owns 13.89% of Lifvs Scandinavia. COVID 19 EFFECT ON LIFVS Covid 19 has not had any negative effects on Lifvs operations. It has rather highlighted the advantages of unmanned grocery stores with fewer physical touchpoints such as check out cashiers, limited or zero contact with staff or other customers. ATLAS CAPITAL GROUP 11
Ringtail Interactive RINGTAIL INTERACTIVE A Swedish social games development studio just launching its first game. THE MARKET In 2018, number of mobile phone users rose by 100 million, to >5,1 billion unique users by Jan 2019. Global mobile app revenue forecast for 2020 is $189 billion and if the trend continues, 80% of these will stem from gaming apps. Of the gaming app purchases, 75% are in-app purchases which is five times that of apps in general. In other words the market is massive if you manage to penetrate it. The most successful mobile apps have shown that it is possible to gain 500 million downloads in a short time, with gross revenues of $ 300 500 musd. Ringtail Interactives App Store Ratings 12 ATLAS CAPITAL GROUP
Ringtail Interactive THE CASE Ringtail Interactive is a Swedish game developer, just launching its first big game called Harveston, a combination of location based (e.g. Pokémon Go) and farming (e.g. Farmville or Hayday). The benefit of combining the two genres is that the players can play and grow their games both when out and about and when home on the couch. Micropayments This first game is live world-wide and is ready for scaling with strong retention numbers across platforms. The game fits the mobile player behavior seen in the most successful games around and its added map gameplay shows strong stickiness and player retention abilities. Monetization in the game will stem from three parts: Micropayments. The game is free for all to play, but certain features of the game can be sped up and enhanced through payments. This is a proven business model in the gaming industry, benchmark show an average of 1 per user and month Player subscriptions. The community is activated and draws benefits from a weekly or monthly subscription model Rewarded video, sponsorships and ads. Campaigns, events or sponsorship deals are well suited to feature in a location based game Player subscriptions Rewarded video, sponsorships and ads ATLAS CAPITAL GROUP 13
Ringtail Interactive Summer 2023 Launch IP game 2023 2022 Q2 2022 Possible Exit (Series A or B) Q1 2022 IP deal signed Q2 2021 Launch at scale Q2 2021 Develop IP talks 2021 2020 Q1 2021 Series A January 2019 Soft Launch 2019 14 ATLAS CAPITAL GROUP
Ringtail Interactive Based on an average game success, the following results are expected: 2021 2022 2023 Marketing Investment ( ) 1.250.000 11.500.000 19.500.000 OC (other costs) ( ) 1.600.000 12.500.000 20.000.000 No of players 1.000.000 5.000.000 6.000.000 Revenues ( ) 3.100.000 52.000.000 72.000.000 THE POTENTIAL Aside from the first game, there are further plans and business expansion projects in the pipeline: New games. By reusing the code base and exploring cross platform marketing, development time will be cut considerably at the same time as launch success probability will increase IP games. Discussions are already underway to develop a game under a globally recognized brand, something which of course would drive business and company value significantly. The ongoing IP discussions will be intensified with the clear goal of closing a deal in 2021. B2B platform solutions. Our team is working on a server platform solution that was recognized by Microsoft as a potential game changer in Mobile Game Development. This recognition resulted in a full Sponsorship Agreement offered to Ringtail by Microsoft. Not only does this create a strong foundation of partnerships within the industry but it also diversifies risk Mobile publisher. With the strong industry network, an established model for game launching and a solid platform and community, Ringtail Interactive is well positioned to act as publisher for smaller game development studios The exit strategy for Ringtail Interactive is to be acquired by a larger studio or a company looking to add users and technology to its current offer. The multiples within the gaming studios vary greatly, all depending on the success of the games, where successful studios can rise to north of 100x return cases. COVID 19 EFFECT ON RINGTAIL Due to Covid 19, exhibitions were canceled and ongoing IP discussions with global companies had to be put on hold. Due to Ringtail s Agile Development and quick response, no other problems arose and the continued implementation of new features was achieved without any delays. ACG Alpha Invest owns 12.50% of Ringtail Interactive. ATLAS CAPITAL GROUP 15
Moosh.pt MOOSH.PT A fully licensed online sports betting and casino operator in Portugal. THE MARKET The European market for online gambling has been one of the fastest growing markets over the past 15 years and is forecast to continue its growth. In terms of global market shares of online gambling, the European market is by far the biggest with 49% of global turnover. The European market is by far the biggest. The Portuguese gambling market has a gross gaming revenue (GGR) of 1,5 billion, with an underlying annual growth of an estimated 5 10%. The expected growth comes primarily in the mobile sector, where Portugal is a comparatively underdeveloped market. As is the trend across Europe, the Portuguese market for online casino and sports betting has recently shifted from a traditional monopoly to a license market. The online market has grown from an annual GGR of 87M in 2016 to 177M in 2019. The numbers for the first six months of 2020 are showing a significant growth of 44%. The growth continues, and the mobile sector is expected to grow by at least 30% annually. Moosh.pt received the final approval for its license in July 2019. As one of the first independent and full-service sites granted such a license, it has every opportunity to be one of the market leaders in this segment. The site, with its full casino and sports book offering, was launched in January 2020, with initial results looking very promising. Due to the Total online GGR (gross gaming revenue) M 200 New completed online registrations 600 000 400 000 100 200 000 0 H2 16 H1 17 H2 17 H1 18 H2 18 H1 19 0 H2 16 H1 17 H2 17 H1 18 H2 18 H1 19 Sportsbook GGR Casino GGR 16 ATLAS CAPITAL GROUP
Moosh.pt Covid 19 situation, marketing has been put on hold until the sporting events, primarily football, are back to normal In Q4 of 2020. THE CASE Moosh.pt provides fixed odds betting and casino games to consumers based in Portugal. The company structure is purposefully set up for the market; with ownership from Malta (Blueyellow Invest Ltd) and with local service providers in Portugal, the company can maximize profits for the owners while abiding by all rules and regulations. THERE ARE THREE KEY SUCCESS FACTORS in the online betting and casino sector; the technical platform, the management team and the marketing strategy. Moosh. pt has all the key elements in place: A platform and sportsbook engine, provided by SB Tech, one of the industry leaders and used by many of the leading European online casinos A curated selection of casino game providers including powerhouse NetEnt and isoftbet, both leading providers in their fields A clear marketing program consisting of a mix of ads and affiliates, developed by a marketing team with previous success in the same market ATLAS CAPITAL GROUP 17
Moosh.pt International companies are continuously looking for local companies to acquire, placing Moosh.pt in a strong position. 18 ATLAS CAPITAL GROUP
Moosh.pt The company is headed by one of the most qualified teams in Portugal, with over 75 years of combined industry experience. The CEO has 10+ years of successful industry experience himself, Including the launch of BetClic In Portugal, and with his handpicked team of managers the company has all the ingredients needed for success. BEING PURPOSE BUILT and light in structure, Moosh.pt will be more flexible than most competitors in finding the best solutions to breaking into the Portuguese market and progressively taking a sustainable market share. Based on quite moderate player acquisition assumptions, forecasts are as follows: 2020 2021 2022 Gross Gaming Revenue ( M) 2 13 18 Operating contribution ( M) -0,6 2,5 5,5 Result (-1,1) 1 4 THE POTENTIAL International companies are continuously looking for local companies to acquire, placing Moosh.pt in a strong position; the organic growth and the challenges in acquiring a license makes Moosh.pt a very attractive acquisition. Similar acquisitions have been in the range of 50M 75M, where Moosh.pt is projected to have the numbers to support such a valuation within two years. The company could potentially exit even earlier; it is already in talks with two major European operators. COVID 19 EFFECT ON MOOSH Due to Covid 19 no sporting events have been played between March and September and therefore Moosh (and other sports betting companies) has not had any revenues from the sportsbook. No marketing has been done during this period. A positive effect for Moosh is that many people have stayed at home during Covid 19 and played casino games online. ACG Alpha Invest owns 13.16% of Blueyellow Invest Ltd, the parenting company of Moosh.pt. ATLAS CAPITAL GROUP 19
The Park THE PARK One of Stockholm s leading coworking space companies. THE MARKET The coworking market space has been one of the fastest growing markets in Sweden over the last five years. With office space in high demand and with more and more fast-growing companies choosing flexibility over stability, the market is estimated to continue growing. The growth is happening at the expense of old-fashioned long-term office leases; similar trend as across the world. Sweden has both numerous fast-growing start-ups and a rather restrictive climate for downtown construction, making the market very well suited for coworking solutions. Market value is estimated in the hundreds of million euros, with growth expected to continue. Stockholm coworking floor space (sqm) 315 000 181 219 143 312 32 884 2011 2017 2018 2020 FASTIGHETSAGARNA.SE The top 19 Swedish coworking companies last year increased their floor space by 32 % FASTIGHETSAGARNA.SE 20 ATLAS CAPITAL GROUP
The Park ATLAS CAPITAL GROUP 21
The Park THE CASE The Park holds 14,000 sqm of floor space in Stockholm alone, making it one of the largest coworking companies in Sweden. The growth plan for the next couple of years will put the total size to around 60,000 sqm, including spaces in both Gothenburg and Malmö. Today The Park has around 1300 members from 500 companies. The key for a The Park location is excellent communications as well as long-term rental agreements. REVENUES STEM FROM FIVE SOURCES: 1. Work station rents, at four levels Separate room, Fixed seat, Mobile seat and Lounge access 2. Events and conferences The Park offers meeting rooms and space for conferences and events to members and external guests. In total about 80 conference rooms, eight larger event areas and two large terraces, with capacity between 2 300 people 3. Restaurants & catering The Park Södra has its own 400 sqm café, open both to the public and members 4. Corporate sponsorships The Park offers access to its network of talents and growing entrepreneurs to companies via partnership programs 5. Potential add-on company related services APART FROM GEOGRAPHICAL expansion, both national and international, The Park is growing via strategic collaborations. Notable, apart from several with some of the most renowned real estate owners in Sweden, is one with IKEA. This collaboration is offering a cost and resource effective way of designing and filling new spaces with quality furniture. Global management of IKEA is involved, as The Park Södra is the first coworking space in the world totally designed and furnished by IKEA. The IKEA collaboration will also serve as a cornerstone in the international expansion of The Park. Read more and see the movies at: https://www.ikea.com/se/sv/ ikea-business/the-park-en-kreativarbetsplats-foer-de-mangaentreprenoererna-pub6af8d2e1 The Park, total floor space & number of locations Floor space (sqm) Locations 70 000 20 35 000 10 Floor space Locations 0 2019 2020 2021 2022 0 22 ATLAS CAPITAL GROUP
The Park Examples of upcoming expansion 2020 TRIKÅFABRIKEN HAMMARBY SJÖSTAD 2000 sqm 2020 THE PARK SÖDRA FLOOR 3 AND 4 3500 sqm 2021 MALMÖ K6 2000 4000 sqm ATLAS CAPITAL GROUP 23
The Park The Park is already showing an operating margin of around 16 %. 24 ATLAS CAPITAL GROUP
The Park THE POTENTIAL The Park is already showing an operating margin of around 16%, money wholly used for further expansion. Due to the general growth of coworking and the strong brand of The Park, developers are often offering up to one year rental free; thus, the key cost driver of expansion is personnel, primarily within sales. Two Swedish valuation comparisons: United Spaces. Two locations of total 11,000 sqm, turnover in 2018 of SEK 80M, EBIT SEK -8M. During autumn 2018, a new share issue via crowdfunding at valuation SEK 100M; in January 2019 Castellum acquired all shares at valuation SEK 200M. Through the acquisition, floor space over three years is expected to increase with 40,000 sqm. Convendum. Grown to 40,000 sqm since 2016. Turnover 2017 SEK 57M, EBIT SEK -13M. During autumn 2018, SEK 55M was raised at valuation just north of SEK 400M. Key investor was Gothenburg-based real estate owner Wallenstam, who thereby acquired around 11% of the company. The company is aiming for an IPO. Should these multiples hold even somewhat true for The Park, a 10x exit within 5 years is well in reach. ACG Alpha Invest owns 15.63% of The Park. COVID 19 EFFECT ON THE PARK Due to Covid 19 companies have begun to realize the advantages of having flexible office spaces for their employees with the possibility to rapidly change the number of working spaces. A negative effect is that planned conferences and meetings have been cancelled or postponed. Budget, The Park 300 MSEK 150 0 Turnover EBIT -150 2019 2020 2021 2022 ATLAS CAPITAL GROUP 25
26 ATLAS CAPITAL GROUP
FINANCIALS & PROJECTIONS In summary, each of the four cases holds great opportunity for significant returns: Lifvs Scandinavia: projections are 8 16x return within 5 years. Valuation today SEK 90M Ringtail Interactive: projections are 9 18x return within 5 years. Valuation today SEK 100M Moosh.pt: projections are 5 8x return within 5 years. Valuation today SEK 95M The Park: projections are in range of 5 10x return within 5 years. Valuation today SEK 80M ACG Alpha Invest in total projects a 7 13x return within 5 years. Ownership 100 50 % ACG Alpha Invest AB Controlled by Atlas Capital Group (ACG) Other owners Lifvs Ringtail Moosh The Park ATLAS CAPITAL GROUP 27
INVESTMENT DETAILS Amount: Shares: 500 SEK 50 million Price per share: SEK 100 000 Minimum Investment: Hurdle rate: Performance fee: SEK 1 million (10 shares) 6% p.a. 20% on all profits exceeding the yearly hurdle rate and paid at the time of exit for each venture Investment period: Accepting investors from Dec 1st 2020 Company life span: Maximum 5 years development of companies; exit within another 2 years 28 ATLAS CAPITAL GROUP
ATLAS CAPITAL GROUP 29
SUMMARY ACG Alpha Invest is an exciting opportunity to enter into ventures otherwise closed for external investors, with an expected 3 5 year return north of 7x Apart from all having established and proven business models, the four ventures show different characteristics: Lifvs Scandinavia is on an amazing growth track, attracting equal interest from suppliers, customers, media and potential buyers alike Ringtail Interactive is the highest risk/highest possible upside case in the portfolio, as it operates in a very volatile industry and so far only has, albeit very strong, soft launch data to rely upon. The upside potential is huge if the game gets traction Moosh.pt is one of only a few legal operators in a long since proven industry and has, on top of that, potentially the strongest management team in its market The Park is already well established, shows profit today and has a very manageable expansion plan going forward The four ventures thus vary in maturity and strategic focus, creating a diverse portfolio which combines exciting return outlooks with a manageable risk exposure The ACG team has solid experience and track record regarding developing businesses and creating value and is looking forward to welcoming you to ACG Alpha Invest, an investment vehicle in a high potential fund like structure Contact information Anders Holmgren Partner, Atlas Capital Group Phone: +46 733 761860 Email: anders.holmgren@atlascapitalgroup.net 30 ATLAS CAPITAL GROUP
DISCLAIMER This document does not constitute a prospectus within the meaning of Directives 2003/71/EC and 2010/73/EU on prospectuses to be published when securities are offered to the public. It is solely intended for prospective investors in securities of ACG Alpha Invest AB, a Swedish company, and is distributed only to a limited number of prospective investors. This investor memorandum must not be provided to any person other than the original recipient and may not be reproduced or used for any other purposes. This investor memorandum does not constitute an offer to sell or an invitation to subscribe for or purchase any of the securities of ACG Alpha Invest AB in any jurisdiction in which such offer or invitation is not authorized, or to any person to whom it is unlawful to make such an offer or invitation. The recipient of this investor memorandum must comply with all laws that apply to him in any place in which he buys, subscribes or accepts an offer of securities of ACG Alpha Invest AB or possess this investor memorandum. The attention to prospective investors in ACG Alpha Invest AB is drawn that they must obtain any consents or approval that they need in order to purchase, acquire or subscribe to ACG Alpha Invest AB securities and obtain their own tax advice on the consequences for them in so doing. 32 ATLAS CAPITAL GROUP v4