PlayUp Sportsbook

However, the unique color scheme does make it easy to orient oneself in an instant. With the odds posted in white text against an otherwise black and green interface, it is very easy to view lines, compare the odds across multiple games, and navigate from place to place.

Currently, PlayUp is available in the following states:

Colorado
New Jersey
Indiana and Iowa (market access secured; coming soon)

As one of the newest mobile sportsbooks to enter the US market, PlayUp faces stiff competition from name brand operators such as DraftKings, FanDuel, and others.

PlayUp offers an attractive welcome bonus and a unique betting interface, but does it have what it takes to woo bettors from its more established competitors? This PlayUp review will attempt to answer that question and provide readers with all the details they need to know before they play.

The PlayUp Group established PlayUp Sports in 2019 after acquiring several Australian betting brands and then turned its attention to the United States.

According to PlayUp executives, the company has all the ingredients it needs for success in the US market, including a completely in-house trading team and a proprietary platform that delivers the company “a level of flexibility and nimbleness that is unparalleled in the US market.”

We’re not going to bury the lead on this one. PlayUp Sportsbook will give you free money to sign up and bet with them. Plus, there’s a clearable 200% deposit match to boot. Let’s look at the combo offer a little deeper:

PlayUp Sportsbook sign up bonus

We’re not going to bury the lead on this one. PlayUp Sportsbook will give you free money to sign up and bet with them. Plus, there’s a clearable 200% deposit match to boot. Let’s look at the combo offer a little deeper:

PlayUp Sportsbook Promo Code	PLAYUP200
Free Bet	$20 after sign up
Deposit Match	200% up to $200

Get $20 free on PlayUp

Create your account – receive $20 free bet. Simple enough? This no-deposit bonus is automatically waiting for new users after sign up. Head to the sportsbook, pick out the bet you want to make, and add it to your betslip. When you’re ready to finalize the wager you will see the free bet appear on a nearby dropdown. Select it, and lock in your pick. Now all you’ve got to do is sweat the winner.

There are some terms and conditions associated with the offer, but there’s nothing to be concerned about. First, any winnings from the bet are credited straight to your cash balance – which is great. With that being said, the original $20 free bet stake won’t be. For example, if you put the free $20 down on a +110 wager, the potential payout is $42 ($20 original stake + $22 in winnings). However, with this free bet you will just receive the winnings, the $22. Next, the free bet must be placed on a wager with odds of -500 or greater, but that still allows for a lot of flexibility. Remember though, you only get to keep the winnings from the bet. If you plunk down the $20 free bet on a massive favorite with -500 odds, you only stand to gain $4 if it goes well since the original $20 isn’t coming back to you… so just keep that in mind when you’re deciding what to put your free bet on.

Moving down the page you’ll come across PlayUps available markets. There’s a nice section for in-game betting (games/contests that are already underway!) that is sortable by sport. The placement makes sense – with in-game betting time is of the essence so having them front and center definitely works. Below there is a list of ‘Upcoming’ games. It will give you the spread, moneyline, and total points right there on the homepage. If you’re looking for additional offerings, select the ‘More Bets’ button to explore.

PlayUp bonus offer

PlayUp Sportsbook currently presents new sign ups with a solid two-part bonus package that includes a free money, no deposit perk.

$20 free bet on PlayUp

To make your first bet on PlayUp you don’t even need to deposit. All you need to do to claim the $20 free bet offer is create your account, verify it, and place the free wager within 30 days of sign up. Next, figure out what you want to wager on and add it to your betslip. The ‘Free Bet’ drop down menu will appear, allowing you to take advantage of the promo. There are a few small caveats, in that the $20 free bet must be placed on a market with odds of -500 or greater. Similarly, if your bet cashes you’ll just receive the profit – the $20 free stake isn’t included.

200% up to $200 match bonus

Your first real money deposit to PlayUp Sportsbook comes with an attached 200% up to $200 first deposit match bonus. At 200%, you only need to deposit $100 bucks to max out the promotion and receive the full $200 bonus. The offer does come with a manageable 5x playthrough requirement that must be fulfilled on bets with odds of -500 or greater. Select the ‘I have a promotional code’ box on the deposit page and enter PlayUp promo code PLAYUP200 to secure the offer.

The only real catch, so to speak, is that you have to play through the deposit and the bonus amount combined. To break it down, if you deposited $100 you would receive the max $200 in bonus cash (200% of your deposit). You would then need to play that bonus and the deposit amount through five times, wagering a total of $1,500 ($300 x 5) in the sportsbook. That $1.5K in bets can be spaced out over any number of wagers, but they must have odds of -500 to count. Basically, you can’t load up on massive favorites and still clear the bonus, though -500 is a pretty lenient requirement. 120 days are given to clear the full bonus, otherwise the remaining funds will be lost.

The deposit match bonus only applies if your first deposit is made within 90 days of creating the account, so be ready to act once you register.

We feel like this will be the case for PlayUp. Right now, there are some good banking methods available, but there is also room for improvement to catch up with the best sportsbooks.

PlayUp Bonus Code and Promotions

When it comes to attracting bettors to a brand new online sports betting platform, betting bonuses and promos are the ace up the sportsbook’s sleeve. Nothing gets the average member of the betting public more excited than a juicy bonus offer, like the ability to bet for free or get access to exclusive enhanced odds.

PlayUp doesn’t have ready-made brand awareness in the US, so the company should probably be relying heavily on bonuses to help build up a customer base from scratch.

So far, judging by our PlayUp review, they’ve made a good start but still have more work to do. You can check out all the offers PlayUp is currently running by clicking on the small “Promotions” tab just below the homepage – and below we have a rundown of everything that was there for us in this section.

It’s early days for PlayUp, and we’d be willing to go out on a limb and bet that these offers are just the beginning and we can expect them to get even more extensive. For one thing, elsewhere on the site, they advertise exclusive offers every day, which doesn’t seem to be the case yet.

$750 Deposit Bonus in New Jersey with PlayUp Promo Code “PLAYUP750”

PlayUp has different bonuses depending on which state you are playing from. First up is the PlayUp New Jersey bonus, which is a 100% Deposit Match Bonus worth up to $750.

With welcome bonuses at PlayUp Sportsbook, you don’t need a bonus code during registration. Instead, there is a special field in the cashier section where you can claim them – in this case with the promo code “PLAYUP750”.

The minimum you need to deposit for this promo is $50, which is a little steep, and the max amount of bonus cash you can claim is $750. All the bonus money comes with wagering requirements of just 1x, which is good and easy for beginners to understand – just gamble with your bonus once and it becomes regular money you can withdraw.

Skrill Risk-Free Bet of $250 in Colorado

The equivalent sign-up bonus in Colorado is not quite as good in our opinion. For one thing, it’s only worth $250. For another, you need to deposit via Skrill to claim it. However, the upside is that this offer is available for one time only at any time you decide to sign up with Skrill, not just for your first deposit of any method.

In this case, all you need to do is make a Skrill deposit and place your first bet on odds of at least -250. If the bet loses, you’ll receive a free bet token worth the same value as your bet, up to a max of $250.

Parlay Boosts in Colorado

PlayUp CL is also offering an odds boost on every single parlay you place. A 2 leg parlay gets an extra 5%, 3 legs gets 10% and so on. This works for every single parlay you place, which is great.

There was also a $500 bonus up for grabs every day for six weeks for the person who wins a football parlay with the longest odds.

These types of on-running promos are exactly what we mean when we say we imagine PlayUp might soon flesh out their on-running promos in both states.

– How popular is this among women? We traditionally kind of think of stereotypes, but those are being blown out of the water.

PlayUp continues sports betting expansion in the U.S.

PlayUp U.S. CEO Laila Mintas joins Yahoo Finance to discuss the growth of sports gambling in New Jersey and her company’s new sports lounge inside the Prudential Center.

Video Transcript

– All right. If you were to go about 20 miles in that direction just behind the camera that I’m on– yeah, OK, 20 miles behind the camera– you’d hit the Prudential Center in New Jersey. And that’s not only home of the New Jersey Devils, but also a new sports betting lounge, 1,200 square feet from PlayUp. It’s the PlayUp sports lounge. And we bring into the stream the CEO of PlayUp US, Laila Mintas, to talk about where we are headed, because I think it’s in New Jersey they’ve already exceeded with legal sports betting, it’s over a billion dollars. So congratulations on the new offering. And where do you take it next?

LAILA MINTAS: Yeah, thanks for having us. We are very excited about New Jersey having $1 billion US in hand the last month. It’s incredible, outperforming Nevada, the former leading market in the US. And New Jersey becomes the most mature market, now with many of the [INAUDIBLE] happening online, which is awesome for an online brand like PlayUp. So we couldn’t be more excited. And obviously, having partnered up with the New Jersey Devils, I think if you’re partnering up with the Devils, nothing can go wrong anymore.

– Talk to us about the interest that you’re seeing in sports gambling so far this year. How does it compare to prior years?

LAILA MINTAS: So since the beginning, [INAUDIBLE] three and a half years ago, approximately, and since then, you have seen many, many states in the US legalizing sports betting. So as of today, we’re having around 32 states that have actually legalized sports betting in the US. New Jersey is leading by far. We see many more states legalizing every day. Right now, around 55% of the adult population in the US has access to legalized sports betting.

So overall, the market is expected to become somewhere between $40 to $60 billion. And if you compare that to the most mature markets overseas, for example the UK, they have a market value of around 3 billion, even a bit less than that. So there’s no doubt that the US will become the most– the biggest and largest legal sports betting market in the world.

– How popular is this among women? We traditionally kind of think of stereotypes, but those are being blown out of the water.

LAILA MINTAS: Yeah. So overall, you see most of the betters being male, unfortunately. Being one of the few female CEOs that run sportsbook in the US, one of– one part of my vision personally, but also for the company, is to attract more females to actually bet with us. And we have actually launched a product that is called PlayUp Slots Plus, where we have over 95% of our audience being females. And it’s more like a slot-style casino game. And now, we’re working on transitioning or converting those female users over to do sports betting with us.

– And what are you doing to do that?

LAILA MINTAS: Yeah, we have to find ways and think outside the box. As you can see, probably based on my experience, at least 80% of the betters are male. And I think females are just not find it appealing. If you look into the app and you see just numbers there, the visualization I think is very important. We want to engage with our fans.

So I think having a more gamification interface, instead of like just displaying the odds and numbers, would be very attractive to many females. So we’re working on some projects there. It’s not live yet. We just launched in New Jersey with our sportsbook, and we are launching [INAUDIBLE] casino very soon, as well. But in the long-term vision of PlayUp, we want to attract more females. And we have some ideas on how we can make that work, but it’s too early to share that.

Drazin said, “The future of gaming will be to offer every type of wagering on an app 24/7. Horse racing offers a unique opportunity to offer content on racing around the world. PlayUp intends to enter the fixed-odds wagering market in New Jersey and throughout the U.S. as the market grows.”

PlayUp live in NJ, enters US’s largest sports betting market

SYDNEY , Oct. 18, 2021 /PRNewswire/ — The New Jersey Division of Gaming Enforcement granted full operational licensure for PlayUp this week, adding the largest sports betting market in the US to the company’s growing list of jurisdictions.

The New Jersey launch comes after PlayUp was granted approval in Colorado , where it has been operational since March. New Jersey quickly became the next priority for the operator who started the arduous process of getting its platform, processes, and procedures approved. PlayUp announced a partnership with the New Jersey Devils at the start of last season in an effort to boost its brand awareness in the state.

Dr Laila Mintas , PlayUp US CEO, said “This is a huge milestone for our business. New Jersey doesn’t just represent the largest market in terms of revenue for any operator, but it also is an indicator showing the market, both consumers and investors, that we have cleared the most stringent regulatory standards in the world. We have aggressive growth plans for our jurisdictional footprint in 2022 and going into other states with New Jersey approval in our back pocket is a positive sign for other regulators.”

With its regulatory approval in New Jersey PlayUp can now target customers in a state that has seen huge growth in handle since opening its doors to the sector in 2018. Recently the state announced its August sports wagering handle was $664 million , with nearly $613 million of it coming from online platforms. The August numbers give New Jersey year-to-date handle of $6.13 billion , surpassing what was generated in handle for the entire year in 2020.

Mintas said PlayUp is already working on adding an iGaming product offering in New Jersey and hopes to have regulatory approval in the future. The state recently added fixed-odds horse racing and the company is confident that it will be able to parlay its horse racing roots into an appealing product for New Jersey residents.

Longtime horseracing industry veteran Dennis Drazin sits on PlayUp’s board and is bullish on the future of fixed-odds wagering for the racing sector. Drazin was instrumental in the repeal of PASPA and helped create the legislation in New Jersey that eventually led to the U.S. Supreme Court overturning the law and opening up the sports betting market. Drazin is also a member of the US Sports Betting Hall of Fame.

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. The company develops innovative betting technologies in-house to power brands and deliver world-class user experiences. PlayUp’s energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp unifies the world’s favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where it host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia , New Zealand , India and in the US.

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