SuperBet Sportsbook

Keeping the ball rolling since, our team now consists of more than people who are the major driving forces behind our success.

Job details

The Online Sportsbook Executive will be responsible for the planning and daily co-ordination of the Sportsbook proposition in Romania, ensuring the delivery of a competitive and innovative online Sportsbook offering.


  • A successful track record in managing Sportsbook activities in an online betting and gaming environment;
  • Profound business understanding and product knowledge;
  • Data-driven with an analytical mind which will influence and shape business activities;
  • Must have a collaborative approach to working with colleagues;
  • Be energetic and passionate about being the best in the market, self-motivated and proactive;
  • Have a demonstrable understanding of the needs, habits and segmentation of customers leading to an effective customer acquisition and retention strategy;
  • An active interest in sport.


  • Reviewing and identifying Sport trends and work with the internal departments to help drive initiatives from it
  • Creating and maintaining guideline documents (eg. Sporting calendar) to be used by the wider business and use to lead and assist the scheduling of marketing materials
  • Working in tandem with the wider commercial team to distil and embed the commercial priorities and objectives into the operational running of Superbet Romania and not only
  • Delivering and signing off of local operational requirements such as translations, QA and product testing.
  • Ensuring best in class customer journeys.
  • Collaborating with the customer services team and using analytics to identify and solve customer problems.
  • Acting as the key source and point of contact for all local competitor and market updates.
  • Localized input on event and cultural priorities.
  • Supporting the rest of the business with any activities that require Romanian input
  • Working with the different trading teams in the business to ensure good lead in times and relevant odds/markets/competitions
  • Management & updating Betting Rules
  • Competitive analysis and insight on an ongoing basis for the Romanian market

Superbet is the largest sports betting operator in Romania.

Since our foundation in, over people have joined us and became the driving force behind the company’s success. Superbet is the largest payer of taxes in the industry and one of the largest contributors to the national budget, with almost 57 million euros paid in 2018.

Superbet has among its shareholders the US giant Blackstone, a listed company on the New York Stock Exchange (NYSE), with assets under management of more than $ 512 billion.


Superbet is the largest sports betting operator in Romania, with offices in UK, Poland, Austria, Croatia, Serbia, Cyprus, and Malta.

Keeping the ball rolling since, our team now consists of more than people who are the major driving forces behind our success.

In 2016 we stepped up the game and launched our online business. The reason? Offering the best in class, adrenaline-packed entertainment to our customers. Also, to support our retail expansion.

To stay on top of our game, our plans are big – expand our business in Central and Eastern Europe and increase our market share.

World’s largest private equity fund, Blackstone Group, recognized our vision. That’s why we received a strategic investment of 175 million euros!

We thank you for your review. At this time we unfortunately do not have voice activation options but we are aware of the importance of this and will be looking to develop this feature, hopefully at some point next year. We appreciate your understanding.

I am a wife and mother of a husband and two teenage boys that are fantasy football fanatics. I do not know football very well but what I have learned over the years, “if you can’t beat ‘em join ‘em”. So instead of getting into the Fantasy mix I I have opted to play this option.
I am having so much fun participating and every once and awhile I get some input from my boys but I am enjoying trying on my own. They laugh at some of my choices but it is all in fun.
Of course It would be wonderful to take in some winnings to help pay for our sons College bills but the process is fun as well.
Thank you for this great way for me to connect with my family, now maybe I can get our daughter in the mix. 😊

Came in 1st place and received nothing.

Just this week I came in 1st place out of 194k people. Yet I did not receive any prize. There is no where to contact anyone for super 6 thus I am leaving this review. I am very ticked off right now. I am recovering from surgery and playing this game takes my mind off things. It is very difficult to get all 6 picks right so u can imagine my surprise when I saw I had gotten all 6 right and was in 1st place. I was so excited. So I went to claim my prize and to my amazement I had won NO money. What gives? Why does it matter what place u finish in if they don’t give out the prize. Again, I am recovering from surgery thus I am confused why I can’t reach anyone about this. I don’t check my entries everyday because I am recover from surgery. I would appreciate it if someone would contact me and explain why I did not win the $10k or any prize at all. Thank u

Willing to change my star rating

I am blind, so I constantly use voiceover on my iPhone to do my activities. I saw the opportunity to play super six on the app, but was massively disappointed where my voice over did not work with the app. Hoping it’s just a glitch with my iPhone 6s Plus, but I fear that it isn’t, because a lot of you app developers do not really consider blind people actually being more than just sticks in the mud who actually do productive things using voice over on the phone. If you are able and willing to make your app game accessible for voiceover, I will change my star rating, but if not, it will stay where it is. Please, for future reference, try to make your apps, games, or whatever voiceover accessible so that everyone has an equal opportunity to participate and have fun. Not really cool if you limit these things to only people who can see well enough to not use voiceover. Thank you…

Developer Response

We thank you for your review. At this time we unfortunately do not have voice activation options but we are aware of the importance of this and will be looking to develop this feature, hopefully at some point next year. We appreciate your understanding.

Thinking digital-first, the leading sports betting and gaming operator in Romania incorporated AI to create an industry-leading customer experience and support its international growth plans.

How Superbet increased their first response times by 74%


Thinking digital-first, the leading sports betting and gaming operator in Romania incorporated AI to create an industry-leading customer experience and support its international growth plans.


  • Superbet went live with automation within 6 weeks
  • 37% of incoming chats were addressed by a virtual agent without a support agent intervening
  • . and are now resolved 63% faster than when an agent was involved.
  • First responses are given 74% faster and after deploying customer service automation, conversations are now 10% faster.

The customer: Superbet is leading sports betting into the digital era

Superbet is the leading sports betting and gaming operator in Romania and growing quickly in Poland. Superbet’s retail network spans across over 1,300 shops and offers customers pre-match and live sports betting, slots, virtual betting and lottery offerings. To bring their ambitious international growth plans to life, Superbet was undergoing a transformation from a retail into a digital-first company.

As part of their journey to becoming a technology company, Superbet started incorporating customer service automation into aspects of their core business.

Now, they want to use AI-powered automation to create an industry-leading customer experience, while supporting their international growth plans into Central European markets.


The Situation: Finding a solution tailored to the Romanian language

Superbet needed a way to provide accurate and winning customer experiences in Romanian, their largest market. With most automation solutions built for the English language and translation layers resulting in poorer automation, Superbet struggled to find a quality provider and had to resort to using non-AI tools.

The Superbet team had initially built their own virtual agent in-house, which was based on a decision tree model of automated chat support. Building your own bot in-house is difficult and time-consuming. Furthermore, because these button-only tools are inflexible and limited the ability for users to interact conversationally, the customer experience suffered.

The Solution

When Ultimate connected with Superbet’s leadership, they were frustrated by their current solution and looking for change. Superbet wanted a provider that could deploy natively in their CRM provider, Zendesk, go live quickly, and guide them through building great conversational experiences. Importantly, they were looking for an AI-based solution that could handle the complex Romanian language.

Ultimate impressed them with their multilingual deep-learning technology and their strong Zendesk partnership.

Superbet decided to drop the development of their internal chatbot to focus on working with Ultimate.

The first 100 days of automation

Ultimate dedicated a customer success manager to onboard Superbet within only a few weeks. They also helped the Superbet Operations and Customer Support leadership understand how to craft great conversations, and rethink their approach to automated chat support using conversational design and industry best practices. The team at Ultimate was always there to support Superbet with implementation and optimization.

Case study, Superbet 794x794-1 Case study, Superbet 794x794-1

“Working with the team at Ultimate has been fantastic. The guidance they provided made sure we delivered great automated experiences to customers and hit an over 40% automation level from day one. Getting agents excited about Ultimate has been easy.”

The Success

Within a few weeks, Superbet went live with AI-powered automation that provided suggested answers for their human agents to answer their most frequently asked questions. The more agents used these suggestions, the more the AI learned, and, in turn, provided even more accurate answers. Six weeks after the suggestions went live, the virtual agent, named iRina by Superbet’s team, began to answer incoming questions from customers automatically.

Native CRM integrations to automate agent workflows

Superbet understood the importance of integrating AI into their CRM, to augment and enhance their existing customer service workflow. Agents are able to continue their work from within Zendesk, while receiving assistance from Moreover, by natively connecting the two systems, Superbet can retain all their powerful custom Zendesk configurations and customers receive a unified customer experience within Zendesk.

A tailored approach by Ultimate

Being a data-driven company, Superbet wanted to easily access the AI’s performance analytics from their own CRM. Ultimate deepened their integration to Zendesk for this purpose, making it even easier to provide first responses and personalize the customer journey.

By implementing customer service automation, Superbet was able to decrease wait times in chat by 74%. Conversations are now near 10% faster and 37% of all incoming chats are handled entirely by their virtual agent, iRina – with no human intervention. Superbet’s customer support team are now free to focus on complex conversations without interruptions and work more efficiently by having repetitive questions answered by iRina.

Supabets is a safe, legal and licensed online betting site for South Africans with a valid gambling license from the Mpumalanga Gambling Board. Players from South Africa will find a comprehensive sportsbook with over 20 sports, high betting odds, great promotions and a wide range of betting markets.

South African sports fans are not short of betting sites to pick from, with Supabets one of a growing number of opinions for people seeking to place wagers via the internet.

Supabets launched more than a decade ago, so the sports betting site has been around for a lot longer than the newer South African sports betting sites that are appearing on the market.

Owned by Philip and Photios Anastassopoulos, Supabets is without a doubt one of the largest online bookmakers in South Africa, with instant win games also available to play on the site.

Supabets also has dozens of bricks and mortar betting shops located in South Africa but the firm has increasingly focused on its online betting site over the course of the past few years.

While a lot of people in South Africa will already be familiar with the Supabets brand, others may not know much about its history, the security of the site and how it is licensed in South Africa.

For a full breakdown of Supabets and an assessment of how it ranks among its many peers in the online gambling world, read on for our complete review of Supabets for players from South Africa.

About Supabets

Supabets was founded at the end of the 2000s and over the decade or so since the brand was created, it has grown into one of the most dominant online betting sites in South Africa.

Licenced by Mpumalanga Gambling Board, Supabets is therefore 100% legal to use for online betting in South Africa. Unless operators secure a relevant licence from one of the SA boards, it will not be legally permitted for them to take bets from South African sports fans.

Supabets has a reputation as one of South Africa’s more innovative online bookies. In October 2020, Supabets announced that it had sealed a deal for premium virtual sports products with Global Bet Virtual Sports. As a result, Supabets became the first SA site to have such a deal.

Global Bet chief executive Daniel Grabher said when the announcement was made by Supabets: “The South African gaming market, known for its strict regulations, has massive potential and is yet to be fully exploited. I’m very confident that our success story will continue in this key market, not least because we teamed up with the right strategic local partner.”

Supabets – which also operates in African countries including Nigeria, Zambia, Ghana, Tanzania, and Zimbabwe – then signed up to offer Playgon live dealer technology on its site.

Having already grown into one of Africa’s top online sports betting brands, it is expected that these twin moves will help Supabets to go from strength to strength in the coming years. Adding new products is always a good way to attract users and this is a route Supabets has often taken.

Supabets Sports Review

While Supabets has a few different betting options to pick from, it is the sportsbook that remains the prime draw for the site among South Africans. There are plenty of top sports to pick from here, though esports is one of the most notable omissions at Supabets at this time.

There is also no horse racing or greyhounds to bet on at Supabets, which is a surprise given how popular the sport of kings is in the country. Those who want to bet on racing might be better off signing up for an account with a rival operator such as Hollywoodbets as a result of this.

Football is the top sport to bet on at Supabets, with the sportsbook having a cool red and black design. Competitions from across the planet are included in the football betting markets offered at Supabets, but the Premier League and Champions League are two of the top events here.

Other sports where Supabets excels include basketball, golf, tennis, table tennis and Formula One, with dozens of different betting markets included within each of these. Live betting is all the rage these days and in-play markets for lots of different sports are available at Supabets as well.

There is a visualisation for live betting at Supabets but there is not as much offered in terms of data and statistics when compared to some of the other leading sports betting sites in SA.

Features that are available to use at Supabets include cash out. This is not always available at sports betting sites in South Africa, so cash out is a big tick in the box for Supabets. Not everyone likes to use cash-out due to the fact it reduces their winnings – though the trade-off is that guaranteed profit can be locked in – though having this option is certain to be welcomed.

Promotions are the keyway in which South African sports betting sites such as Supabets compete against each other for new customers. An R50 no deposit welcome bonus is a good way to attract users to sign up for a Supabets account, while there is also an acca insurance offer in place that sees players refunded if just one leg of the wager lets it down from winning.

Supabets is one of the betting sites in South Africa to offer a refer-a-friend scheme. Those users who can persuade someone to sign up for an account will be in line for an R50 bonus. Other things that stand out about the Supabets promotions include a prediction game that offers a whopping R25,000 prize pool, while there is also a Supabets VIP scheme available to join.

Users will be added as VIPs if they spend a minimum of R75,000 on the Supabets sportsbook and the site’s lucky numbers game during the course of a month. Alternatively, players can get access if they spend a minimum of R250,000 on all other games during the month.

Benefits of being a VIP at Supabets include a discretionary 10% deposit bonus on each deposit that is made into an account on the site, as well as private WhatApp access to bookmakers. VIPs also get early access to promotions and new products along with exclusive competitions and promotions, increased limits and tickets to special sporting events as well.

How to Log into Your Supabets Account

Those who have not been on the Supabets site before might not be sure about how to log in. Of course, the first step is to actually create an account on Supabets, which will produce the login details including the password that needs to be entered to gain access to the sportsbook.

On the Supabets site, the top-right corner of the screen is where users log in. They will be asked to enter their username and password as part of the login process at Supabets.

Any users who have forgotten their login details can reset their password. A message will be sent to their email address, containing the instructions for the next steps to log in.

During the login process, users also have a chance to check out the terms and conditions of the Supabets sportsbook in South Africa. It is always worth browsing the small print so that Supabets players know exactly what they are signing up for when they create an account.

After logging in, users will need to learn how to deposit and withdraw money at Supabets, so the next part of our guide to this South African sports betting site will cover that department.

How to Deposit & Withdraw Money at Supabets

Supabets users have access to a range of different payment methods for both depositing and withdrawing money from their account. However, the number of banking options is not quite as extensive as the list on some of the other leading sports betting sites that are available in ZA – for example, it is not possible to use cheques to make deposits into Supabets accounts.

To deposit money into an account with Supabets, users should head to the cashier section within their account and select the option that they want to use. Here, they can also enter the desired amount of money they want to add, then follow the on-screen instructions.

The deposit will be credited to the account within 24 hours as long as certain conditions have been met, such as the uploading of FICA documents and validation of a Supabets account.

FICA, which stands for the Financial Intelligence Centre Act, means users must submit the required documentation – a copy of ID as well as proof of residence – via email to when they sign up.

Vouchers are among the deposit methods offered. They can be purchased out of Gauteng and KwaZulu-Natal Supabets licensed entities. Users who want to make a deposit via voucher at Supabets should pick this option in the cashier, then enter the serial number and PIN.

For withdrawals, it is possible to receive winnings from a Supabets account directly into a South African bank account via a request that is made through email. Customers should send an email to to use this option.

Withdrawing in cash from any Supabets South Africa branch is also possible if users tap the One Time Pin logo and generate a code.

How to Bet at Supabets

New users might not know how to bet at Supabets, but the process is very similar to any other leading online sports betting site in South Africa. After signing up for an account, validating it and uploading the relevant FICA documents, users will be ready to learn how to bet at Supabets.

Players can browse through the many different markets that are available, across a range of different sports. Those who are new to online betting might be better sticking to pre-match markets as live in-play betting can feel a bit overwhelming at first.

When a Supabets customer has found a selection they want to bet on, it is a case of selecting it and entering the amount of money that is going to be put down as a stake. Then, the site will prompt the player to confirm the bet, after which it will be processed by Supabets.

Users who have bonus money available to spend can also use it to place sports bets. When they go to enter a stake, they will see an option to utilise bonus funds from their account.

After placing a bet, users do not have to do anything else. If it is a winning wager, the profits will be automatically added to their account at the end of the match. It really is that simple.

Supabets Mobile Betting Review

For a lot of sports fans in South Africa, mobile betting is becoming the most popular way to have a wager on the big game of the day. Mobile betting makes it easier than ever to place wagers while out and about – customers no longer have to visit a branch or use a desktop PC to bet.

It is fair to say that the desktop site at Supabets is not the most user-friendly, with a design that looks like it could do with being updated. The mobile site offered by the South African bookmaker is a lot better, though, with a clean and simple design that makes navigation easy.

Live in-play markets are displayed prominently. Those looking for a match that is ongoing are likely to find it in a matter of moments when they head to the Supabets mobile betting site.

There is also the option to use other Supabets products such as lucky numbers and instant win games through the mobile site, with everything having been fully optimised for handheld devices including those running both iOS and Android.

Push notifications can also be turned on and off on the Supabets mobile site, which is handy for those who would like to be kept informed of the latest news from Supabets or would instead rather be left alone with no notifications received.

While some of the top South African sports betting sites have produced their own app, this is not a step that has yet been taken by Supabets. Realistically, the mobile site works more than well enough for most people who want to access the Supabets sportsbook.

But with mobile betting apps becoming a lot more popular in South Africa, Supabets may need to look into this option.

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The following is an example of a Belarus soccer match from FanDuel Sportsbook:

How to Make a 3-Way Bet at a Sportsbook

by Mike Spector April 19, 2020


Whether you’re new to sports betting or a betting pro, our Sports Betting Strategy and Advice page is for you. You can get started with our 101 section — including 10 Sports Betting Tips for Beginners — or head to more advanced strategy — like Key Numbers When Betting Against the Spread — to learn more.

“The thrill of victory and the agony of defeat” is a famous saying in the sports world. This means most sporting events culminate with a winning team and a losing team. Thus, a sports bettor looking to make a moneyline wager on such an event simply needs to choose one side or the other.

But what about a sport like soccer that can end in a “draw” or tie? These sports are more difficult to handicap since there are more possible outcomes.

In this article, we discuss examples of “3-way bets” and how to make such bets at a sportsbook.

What is a 3-Way Bet?

A 3-way bet is a bet on an event that has three possible outcomes: Team A wins, Team B wins, or a draw. The odds on a 3-way bet will always be higher than odds on a similar two-way bet considering there is an additional outcome. Therefore, when one places a 3-way bet there is only one way to win and two ways to lose.

What are Examples of a 3-Way Bet?

The following is an example of a Belarus soccer match from FanDuel Sportsbook:

In this example, Energetik (the home team) is the favorite at odds of -135. A tie or draw between the clubs would pay +240, while the underdog Gorodeya would pay +360 if they won. Thus, if the match ended 2-2 the “tie” at +240 would be the only winning part of the 3-way bet.

When it comes to soccer betting rules, take a look at this excerpt from FanDuel’s Specific Sports Rules:

Unless otherwise stated, all bets on soccer markets apply to 90 minutes of play according to the match officials, plus any added injury or stoppage time. However, extra-time and penalty shoot-outs are not included.

Some soccer matches as part of tournaments (like the World Cup) cannot end in a tie since one team needs to advance. These matches are settled in extra time sessions or with penalty kicks. However, for the sake of a 3-way bet, the result is determined by the score at the end of the 90 minutes of play and stoppage time.

Does Hockey have 3-way betting?

Yes. Since 2005-06, the NHL has implemented a shootout round to determine winners of regular-season games if teams are tied after an overtime period. However, while there is always a winner determined in a hockey game, sportsbooks still offer 3-way lines for the NHL. Much like soccer uses the 90 minute and stoppage time score to determine their 3-way payouts, the NHL will use the score at the end of the third period to determine the outcome of their 3-way bets.

3-way lines for hockey make take a little more digging to find. Since this is considered more of a “prop” and differs from a traditional moneyline bet, look under the “more wagers” or “game props” headings to find 3-way NHL lines.

Where Else Can I Find 3-way Lines?

Occasionally, 3-way lines can be found in certain prop bets. Here are a couple of examples across various sports:

Golf: Who will score lower on the next hole? (Player A, Player B, tie)

Tennis: How many games will be played in the first set? (8 or less, 9 or 10, 11 or more)

How Do I Make a 3-way Bet?

3-way bets in soccer are usually the first odds on soccer matches to appear on a mobile device. However, if your 3-way wager is more of a prop bet, check under the “more wagers” or “game props” headings.

In-person at a sportsbook, be sure to articulate your bet clearly to the cashier. Your cashier will always show you your bet with its odds before you have to hand money over. Therefore, have no fear because you can always re-clarify the bet you are trying to make to your cashier if you make a mistake the first time.

Mike Spector is a featured writer at BettingPros. For more from Mike, check out his archive and follow him @MikeSpector01.

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